Bells of Lazonby’s ‘We Love Cake’ has launched a vegan and free-from Cherry Bakewell tart into wholesale and foodservice.
A first for, We Love Cake, the free-from take on the tea-time Bakewell is Gluten, Wheat and Milk Free as well as being vegan, while still offering the iconic taste of the renowned, classic British tart.
Individually wrapped and distributed exclusively by Central Foods, the new line will be stocked in cafes, independent stores, and chains throughout the UK.
The tarts are soon to be available in bulk-packs aimed at catering service, for those looking to provide vegan options when catering.
Head of Marketing for Bells of Lazonby, Josh Boydell-Smith, said: “The Cherry Bakewell tart offering is an exciting innovation not just for the We Love Cake brand but for the plant-based category.
“It is the ultimate classic sweet treat, so it is fantastic to bring a vegan version to market. We are very proud of the product and can’t wait for people to try it.
Made on the edge of the Lake District by renowned family bakers since 1946; these delicious tarts are baked in small batches by skilled bakers. They promise to taste-match traditionally made Cherry Bakewell’s.
The individual tarts are also currently available to UK frozen wholesale, sold individually wrapped, exclusively via Central Foods. For more information about We Love Cake head to the website: https://we-love-cake.co.uk/
Source: Bells of Lazonby’s
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