Cadbury Heroes recently launched their latest campaign to inspire families to unlock a little connection through one of the world’s largest and fastest entertainment industries, gaming.
CADBU20050_Cadbury_HeroesLeague_LiveStream_PRFootage_PR010 (1) from Site Content on Vimeo.
With research finding that people are increasingly connecting through video gaming, the campaign built on the brand’s ongoing commitment to bring families together through the Cadbury Heroes League; an online tournament where famous gamers trained up their parents, so they could compete with other parents in an epic Street Fighter Battle.
The Cadbury Heroes League saw 12 influencers and celebrities including Louise Redknapp, Jordan Banjo and Roman Kemp trained by, or training, a member of their family on Street Fighter V, before battling it out in the ultimate showdown. The public were able to follow the teams’ training trials and tribulations via VOD and social, with weekly updates released using real footage captured by the influencers and their parents.
Training began on 26th October and the final fight was held at The Gfinity Arena in Fulham broadcast on 14th November on Cadbury YouTube and Facebook and Gfinity Twitch, with over 31,000 unique viewers.
Credits:
| Agency: VCCP Executive Creative Director: Darren Bailes Creative Director: Chris Birch & Jonny Parker Creatives: Ben Evans & Adam Sears Group Planning Director: Oliver Waterstone Planning Director: Alex Grieves Planner: Luke Alexander-Grose Business Director: Matt Smith Senior Account Director: Charlie Griffith Account Managers: Rich Small and Laura Osorio Head of Social & Influence: Nicky Palamarczuk Senior Strategist VCCP Kin: Rob Estreitinho Deputy Head of Creative Production: Jon Dewart Head of Integrated Production: Ryan O’Kane Senior Producer: Ben Waters Executive Producer: Greta Wynn Davies Producer: Frank Hanrahan Production Manager: Joe Fathers Design: VCCP DesignDirector: Rob Clifford DoP: Paul Rudge Media agency: Carat PR agency: Golin Website & eCRM: Elvis |
Source: VCCP
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