Crosta Mollica Introduces Vesuvio Pizza Bites to the UK Market

The Perfect Bite Sized Treat In Time for ‘Natale’

Crosta Mollica, the UK’s fastest growing pizza retail brand, is introducing Vesuvio Pizza Bites to British shoppers following resounding success across European markets. The range, which initially launched in Netherlands, France and Belgium to exceptional consumer response, arrives in the UK after considerable demand from Crosta Mollica’s passionate social media community.

The Vesuvio range celebrates the very best of pizza, perfectly crafted for the modern consumer lifestyle – convenient and simple to prepare, the frozen format means they are perfect for both planned and impromptu hosting occasions, as an aperitivo or side. The two varieties in the collection are made close to Naples, the home of pizza with a view of the famous Mount Vesuvio which inspires both the distinctive product’s hand-shaped form and name.

The range features two authentic varieties:

·       Margherita Vesuvio Pizza Bites: Stone-baked and hand-shaped to resemble Mount Vesuvius, filled with rich pomodoro sauce and creamy mozzarella. Suitable for vegetarians.

·       Salami Vesuvio Pizza Bites: Stone-baked and hand-shaped, filled with pomodoro sauce, mozzarella and premium smoked salami for those seeking something more indulgent.

True to the Crosta Mollica philosophy, each Vesuvio Pizza Bite is crafted with ‘ingredienti eccezionali’ – exceptional ingredients – selected by the best Italian artisans and culinary experts and prepared with respect and care.

Dean Lavender, Marketing Director, comments: “The range has been such a triumph across European retailers that bringing it to the UK felt like a natural next step. Vesuvio Pizza Bites represent everything we stand for at Crosta Mollica: genuine Italian heritage, authentic craftsmanship, and unwavering commitment to excellence. They’re the perfect embodiment of ‘Non Per Tutti’ – these aren’t your typical frozen snacks, but they will be enjoyed by those with discerning taste.”

The Vesuvio range is available in the frozen aisle at Tesco and Sainsbury, with an RRP of £4.75.

Source: Crosta Mollica

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