The Energy One story enters its second phase this February with the eagerly anticipated arrival of its lite variant that will weigh in at only a miserly 50 calories per 250ml can, thereby meeting and exceeding the growing demand for energy drinks with reduced sugar formats.
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Driven by Marion Barnaby and Peter Knoflach, two leading lights within European motorsport, Energy One seeks to meet all the essential needs of a great tasting, well-engineered energy drink (tackling fatigue, improved focus & enhanced alertness) courtesy of being packed with 4 beneficial B vitamins (B3, B5,B6 & B12) and a superior blend of spring water and syrup to ensure a clean, sharp taste and none of the unappetising metallic aftertaste that hinders so many of the leading lights within the energy drinks fixture.
According to Energy One co-founder, ‘The speed with which Energy One has secured global traction in established energy drinks markets as diverse as Austria, Hong Kong and Germany is nothing short of miraculous, with another 8-9 markets close to sign-off. Here in the UK Energy One has secured its first partner, Valli, a forward-thinking forecourt operator who sees the significant opportunity associated with being an ‘early adopter’ of a young category disruptor promoting cleaner taste and a stylish Lite variant.
Energy One sees itself as an energy drink with added depth, which helps explain why it proactively champions The Racing Heroes Charity with a constant donation per can endorsement.
Source: Energy One
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