Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]

Coca-Cola GB Kicks Off Coca-Cola Energy Marketing Push with Surprise Flash Mob in Piccadilly Circus

Coca-Cola GB Kicks Off Coca-Cola Energy Marketing Push with Surprise Flash Mob in Piccadilly Circus

To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]

Serviceplan Creates Witty ‘Be Maximal’ Campaign for MAXIMAL G

Serviceplan Creates Witty ‘Be Maximal’ Campaign for MAXIMAL G

Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millennials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this […]

X2 All Natural Energy Drink Rebrand Supports Natural Alternative

X2 All Natural Energy Drink Rebrand Supports Natural Alternative

The global energy drinks market size is anticipated to reach USD 84.70 billion by 2026, growing at a compound annual growth rate of 7.3% from 2018 to 2026 according to a new report published by Polaris Market Research. But, although consumers appreciate the boost energy drinks provide, they are concerned about their high sugar content, artificial and […]

Red Bull Encourages British Commuters to Run and Cycle their Way to Work this July

Red Bull Encourages British Commuters to Run and Cycle their Way to Work this July

Summer seems to have finally arrived across the UK, and with it brings the stereotypical tough days on public transport. Every morning and evening, commuters have to dodge rammed tube carriages, busses stuck in traffic jams, and certain rail companies cancelling services with little warning. However, this July commuters will be encouraged to avoid the […]

Battery Energy Drink Rebrands with a +Positively Striking New Identity by bluemarlin

Battery Energy Drink Rebrands with a +Positively Striking New Identity by bluemarlin

International strategic brand design agency bluemarlin has rebranded Battery Energy Drink, a portfolio of energy drinks from Finland’s leading brewery Sinebrychoff. Supporting the brand’s new ‘Reach for More’ positioning, the confidently charged new identity is set to hit market in over 20 countries worldwide. For over 20 years, Battery has celebrated strength and determination by […]

SNAP LDN Launches New Campaign for Carabao Energy Drink, “The Bonkers Drink for Bonkers Lives”

SNAP LDN Launches New Campaign for Carabao Energy Drink, “The Bonkers Drink for Bonkers Lives”

Carabao is not like other energy drinks. It was invented in Thailand. By a rock star. Called Aed Carabao. Aed then named both his band and his new energy drink after a SE Asian water buffalo, called a carabao. Carabao (the fizzy energy drink one) comes in a range of brightly coloured cans and has […]

V Energy Receives the Hollywood Treatment in Latest ‘Deadpool 2’ Campaign

V Energy Receives the Hollywood Treatment in Latest ‘Deadpool 2’ Campaign

V Energy‘s “massive hit that improves you a bit” campaign has received the Hollywood treatment via TKT Sydney, with the latest iteration of the Aussie campaign starring Marvel’s anti-hero Deadpool. The new campaign kicks off today in partnership with 20th Century Fox for the launch of Deadpool 2. The partnership builds on V Energy and […]

W Launches Chelsea FC GIFs Collection For Carabao Energy Drink

W Launches Chelsea FC GIFs  Collection For Carabao Energy Drink

W has created an exclusive collection of GIFs with Chelsea Football Club as part of Carabao Energy Drink’s partnership with the Premier League Champions. The GIFs, featuring a number of Chelsea stars including Eden Hazard, Willian and Marcos Alonso, were devised by W and produced with Chelsea FC ahead of their UEFA Champions League clash […]

V Energy Enters the Gaming World with ‘Wasteland with V’ Launch via TKT Sydney

V Energy Enters the Gaming World with ‘Wasteland with V’ Launch via TKT Sydney

 In the first week of January, V Energy – the energy drink known for being the ‘Massive Hit That Improves You A Bit’ – launched the ‘Wasteland with V‘ the Bit Better Fallout Mod via TKT Sydney. In other words, a series of ‘modifications’ for one of the highest selling games of all time […]

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