The Energy One story enters its second phase this February with the eagerly anticipated arrival of its lite variant that will weigh in at only a miserly 50 calories per 250ml can, thereby meeting and exceeding the growing demand for energy drinks with reduced sugar formats. Driven by Marion Barnaby and Peter Knoflach, two leading […]
A drinks start-up has launched ‘Mawé,’ a new vitamin drink set to rival the high caffeine and sugar energy drink market. Aimed at millennial parents, gym goers and health-conscious on-the-go workers, Mawé is a caffeine-free, low sugar alternative to quick-fix energy and soft drinks. Boosted by B vitamins, the canned drink claims to harness the […]
Cult’s experiential campaign is bringing YULA’s purpose to life
YULA, the innovative natural energy drink brand from Pepsi Lipton International, have been working hard on their commitment to tackle the deforestation of the Amazon. To raise awareness of the cause, they’ve teamed up with street artist SMOK to bring the Amazon jungle to life on the streets of Belgium. To complement the collaboration with […]
Finnish energy drink brand Battery has expanded its portfolio with Battery Juiced, an innovative new range made with real fruit juice for an all natural taste. Design for the new offering was brought to life with positive vitality by brand acceleration agency bluemarlin. Battery Juiced is for health-conscious consumers looking for a more natural and […]
Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]
To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]
Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millennials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this […]
The global energy drinks market size is anticipated to reach USD 84.70 billion by 2026, growing at a compound annual growth rate of 7.3% from 2018 to 2026 according to a new report published by Polaris Market Research. But, although consumers appreciate the boost energy drinks provide, they are concerned about their high sugar content, artificial and […]
Summer seems to have finally arrived across the UK, and with it brings the stereotypical tough days on public transport. Every morning and evening, commuters have to dodge rammed tube carriages, busses stuck in traffic jams, and certain rail companies cancelling services with little warning. However, this July commuters will be encouraged to avoid the […]
International strategic brand design agency bluemarlin has rebranded Battery Energy Drink, a portfolio of energy drinks from Finland’s leading brewery Sinebrychoff. Supporting the brand’s new ‘Reach for More’ positioning, the confidently charged new identity is set to hit market in over 20 countries worldwide. For over 20 years, Battery has celebrated strength and determination by […]