The global energy drinks market size is anticipated to reach USD 84.70 billion by 2026, growing at a compound annual growth rate of 7.3% from 2018 to 2026 according to a new report published by Polaris Market Research.
But, although consumers appreciate the boost energy drinks provide, they are concerned about their high sugar content, artificial and unknown ingredients that may produce unwanted effects (jitters and crash) and have an unpleasant taste.
An all-natural energy drink that’s low in sugar, sources its caffeine naturally from green tea, and is non-carbonated; X2 is designed for every-day, healthy living.
According to, Jon London, CMO, X2 Performance: “The brand is consistent with someone who is approachable yet a consistently strong performer who makes informed, thoughtful decisions.”
They turned to brand design agency, Chase Design Group, to help redesign the packaging to effectively communicate the brand’s benefits, its personality and premium position.
Founded by Dr. Ralph M. Ferrante, X2’s all-natural formula is a game changer in the category. Appealing to both men and women, the core target is adults, 18 – 49 who are more physically active than the average person and want to live a healthy lifestyle.
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers. New energy wave graphics, modern typography, and a clear hierarchy comprise the new brand look while the new logo is bold, distinctive and achieves the stature that the previous logo was lacking.
“Our design solution stands out in a crowded category and communicates the qualities that differentiates this product from the competition,” says Clark Goolsby, Chief Creative Officer, Chase Design Group.
Ultimately, Chase extended the new design language across the entire X2 portfolio to include their sport, and pro sport lines for a cohesive family of products.
Source: Chase Design Group