Chase Design Group builds on brand’s trust to create distinctive packaging system The Game Changers documentary followed the story of James Wilks – elite special forces trainer and winner of The Ultimate Fighter – as he traveled the world on a quest for the truth about protein and the optimal human diet. Viewed by an […]
Chase Design Group develops a new look for the shops reflecting the brand’s “Thät’s Dazs” personality It’s not every day that a brand has the opportunity to develop a truly 360-degree brand experience – from packaging to retail environments. But, in the case of Häagen Dazs it was. Creative agency, Chase Design Group worked with […]
Chase Design Group captures a curious and unconventional personality through design Hidden away in a valley bordered by 2 rivers, Black Chalk Wine in Hampshire, UK, sits on 30 acres of stunning vineyards. It’s the solid chalk soils found in this area which provide the purity for its range of small batch wines. From a […]
Chase Design Group brings bolder personality and differentiation to the shelf
Since 1928, eating a Nestlé Drumstick sundae cone has been an adventure involving a multitude of senses. From the crunchy sound of the peanuts to the creamy vanilla, and down to the chocolatey nugget, it’s truly “America’s Favorite Sundae Cone.” When competitors, including many private labels, started imitating the lineup and visual brand cues, creating a homogenous sea […]
Chase Design Group collaborates with Brooklyn artist, Jade Purple Brown, to capture a playful, vibrant spirit
Häagen-Dazs is helping consumers cool off during hot summer days with the launch of its City Sweets collection. Inspired by street food and desserts from around the world. Five new flavors including, Dulche de Leche Churro, Coffee Chocolate Brownie, Chocolate Peanut Butter Pretzel, Summer Berry Cake Pop, and Black and White Cookie are rolling out […]
Chase Design Group helps the brand introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.
Carnation Breakfast Essentials® Gets Modern, New Look From Chase Design Group
Chase Design Group draws inspiration from fun-loving, eternal California surf culture
New Beach St. Vodka Cocktail Evokes the Sand, Sea and Sky
Chase Design Group helps position the brand as a leader in the multi-billion-dollar plant-based industry
Follow Your Heart, the plant-based pioneer, traces its roots back to a small café in LA in the 1970s operated by four friends who shared similar philosophies about vegetarian diets and healthy food. Over time, the operation grew organically from a food bar to a store to prepared foods and then large-scale food production. The […]
America’s No. 1 refrigerated guacamole brand[1] refreshed packaging, designed by Chase Design Group
The makers of WHOLLY GUACAMOLE launched a new package refresh inspired by the brand’s value proposition—ALL REAL. NO DRAMA. — the commitment to help consumers enjoy the goodness of avocados without the fuss. WHOLLY products are made with hand-scooped Hass avocados, real ingredients and no added preservatives thanks to the use of high-pressure technology. In order to […]
Chase Design Group helps refocus brand as a nourishing beverage for all ages
Nesquik was first introduced as a chocolate powder mix in 1948, while the ready-to-drink formula followed in 1983. It’s famous bunny brand mascot, Quiky, made his television debut in 1973, and has had a big hand in helping to make chocolate milk synonymous with Nestlé, the brand that paired nutrition with taste. Recent competitive pressures in […]