America’s Favorite Sundae Cone, Nestlé Drumstick, Cools off the Competition with Redesign

Chase Design Group brings bolder personality and differentiation to the shelf

America’s Favorite Sundae Cone, Nestlé Drumstick, Cools off the Competition with Redesign

Since 1928, eating a Nestlé Drumstick sundae cone has been an adventure involving a multitude of senses. From the crunchy sound of the peanuts to the creamy vanilla, and down to the chocolatey nugget, it’s truly “America’s Favorite Sundae Cone.” When competitors, including many private labels, started imitating the lineup and visual brand cues, creating a homogenous sea […]

Häagen-Dazs® Cools Off the Summer Heat with New City Sweets Ice Cream Collection  

Chase Design Group collaborates with Brooklyn artist, Jade Purple Brown, to capture a playful, vibrant spirit

Häagen-Dazs® Cools Off the Summer Heat with New City Sweets Ice Cream Collection  

Häagen-Dazs is helping consumers cool off during hot summer days with the launch of its City Sweets collection. Inspired by street food and desserts from around the world. Five new flavors including, Dulche de Leche Churro, Coffee Chocolate Brownie, Chocolate Peanut Butter Pretzel, Summer Berry Cake Pop, and Black and White Cookie are rolling out […]

Follow Your Heart, the Plant-Based Pioneer, Celebrates 50 Years with New Brand Identity

Chase Design Group helps position the brand as a leader in the multi-billion-dollar plant-based industry

Follow Your Heart, the Plant-Based Pioneer, Celebrates 50 Years with New Brand Identity

Follow Your Heart, the plant-based pioneer, traces its roots back to a small café in LA in the 1970s operated by four friends who shared similar philosophies about vegetarian diets and healthy food. Over time, the operation grew organically from a food bar to a store to prepared foods and then large-scale food production. The […]

The Makers of WHOLLY GUACAMOLE Unveil New Breakthrough Packaging

America’s No. 1 refrigerated guacamole brand[1] refreshed packaging, designed by Chase Design Group

The Makers of WHOLLY GUACAMOLE Unveil New Breakthrough Packaging

The makers of WHOLLY GUACAMOLE launched a new package refresh inspired by the brand’s value proposition—ALL REAL. NO DRAMA. — the commitment to help consumers enjoy the goodness of avocados without the fuss.  WHOLLY products are made with hand-scooped Hass avocados, real ingredients and no added preservatives thanks to the use of high-pressure technology. In order to […]

Nesquik Rebrand Modernized for Growth & New Audiences

Chase Design Group helps refocus brand as a nourishing beverage for all ages

Nesquik Rebrand Modernized for Growth & New Audiences

 Nesquik was first introduced as a chocolate powder mix in 1948, while the ready-to-drink formula followed in 1983. It’s famous bunny brand mascot, Quiky, made his television debut in 1973, and has had a big hand in helping to make chocolate milk synonymous with Nestlé, the brand that paired nutrition with taste. Recent competitive pressures in […]

Off the Eaten Path Connects with Influencers for Authentically Inspired Natural Snacks

Global Redesign Creates Stronger Brand Love for Better-For-You Products

Off the Eaten Path Connects with Influencers for Authentically Inspired Natural Snacks

When Frito-Lay sought to introduce a brand of better-for-you snacks, they identified a group of ultimate influencers to inform their strategy. These influencers were critical to the process from beginning to end and provided direction across the brand’s ecosystem. Targeted to women ages 40 – 50, Off the Eaten Path was steered by these “Inspioneers,” […]

Marie’s Salad Dressing Goes Gourmet with New Market Reserve

Marie’s Salad Dressing Goes Gourmet with New Market Reserve

Sixty years ago, a chef at a quaint café in Seattle, named after its owner, Marie Nordquist, realised he was onto something when customers were lining up for his new blue cheese dressing. It wasn’t long before Marie’s Salad Dressing was bottled for local retailers and eventually expanded with over 40 flavours available US-wide. Today’s desire for […]

X2 All Natural Energy Drink Rebrand Supports Natural Alternative

X2 All Natural Energy Drink Rebrand Supports Natural Alternative

The global energy drinks market size is anticipated to reach USD 84.70 billion by 2026, growing at a compound annual growth rate of 7.3% from 2018 to 2026 according to a new report published by Polaris Market Research. But, although consumers appreciate the boost energy drinks provide, they are concerned about their high sugar content, artificial and […]