F. Duerr & Sons LTD will launch its first variant of its household favourite brand Peamutt Butter this month – introducing on-the-go dog treat ‘Peamutt Balls’.
Designed to be a tasty snack or a training treat for dogs, the new affordable Peamutt Balls will be hitting ASDA stores at the end of April.
The new line will also be available on Amazon from the same date, followed by a listing in Sainsbury’s later this spring.
The high protein dog snacks are made from peanut butter, as well as additional peanuts, chia seeds and apple puree. The balls are also grain, gluten-free and palm oil free.
Speaking about the influence of pet food trends on Peamutt Balls, Managing Director for F. Duerr & Sons Ltd, Richard Duerr, said: “Current trends show people are looking for simple, tasty ingredients in their dog treats. But while they may scrutinise a recipe, shoppers are also challenged by afforablility due to rising living costs. With these things in mind, it was important for us to strike a balance great taste at a good price.
“We often have the feedback that our Peamuttt Butter is used as a training reward, but the jar isn’t always the easiest thing to take out and about. Peamutt Balls are easy to put in your pocket and extends the usage to on-the-go. We hope the product will drive sales in convenience and open up the Peamutt brand to new shoppers.”
Peamutt Butter first launched to market eight years ago, today it is ranked the UK’s number 1 peanut butter for dogs, this new launch follows 63% year on year growth (2022 to 2023), the brand is now worth c. £2m retail value.
F. Duerr & Sons Manchester – established in 1881 – is a family business barking mad about the health and happiness of dogs. Famed nationwide for its household jams and marmalades, F. Duerr & Sons is the biggest producer of peanut butter in the UK.
Peamutt Butter was crafted by this family of dog lovers to ensure everyone in the family can enjoy the joys of the nutty treat. Peamutt Butter is the UK’s number one vegan peanut butter for dogs.
Peamutt Balls will be available from April 29th RRP £1.80.
Source: F. Duerr & Sons LTD
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