Online grocer Farmdrop has launched its 2020 Christmas campaign, focusing on the most forgotten critical workers of 2020: Britain’s farmers.
The short, funny ads, created by Hell Yeah! focus on the fact that Britain’s farmers have been out there every day – by showing them attempting to do their job remotely; managing their teams (cows, goats and sheep) via remote video call.
Damian Hind, head of marketing and PR at Farmdrop, said:
“Our farmers and producers have shown tremendous perseverance during the pandemic, working hard on their farms, boats, and fields to maintain a regular supply of fresh produce. We wanted to inject a bit of fun and humour into the traditional supermarket Christmas advert and do it in a way that showed our support for farmers and producers who have been working on the frontline to keep us all fed during 2020.”
The ads, which were produced in just three weeks, and on a tight budget, will run online on Youtube, Facebook and Instagram as well as organic social.
Farmdrop is an online grocer, home delivering organic fresh produce and everyday groceries using electric delivery vehicles and eco-friendly packaging.
The company was founded in 2013 with a mission to build a healthier and more sustainable food system, and launched its first TV campaign this summer.
Farmdrop sales have skyrocketed during the pandemic and the company was able to help keep smaller farms and producers up and running after demand collapsed from the restaurant trade during the lockdowns.
Josh Clarricoats, managing partner of Hell Yeah! said:
“The traditional supermarket ads this year have tried varying approaches, with everyone struggling to find the right message to reach the British public. With these films for Farmdrop, we wanted to get back to the people who have ultimately helped fuel our 2020. Food has been a core point of discussion this year; from supermarket shortages to people discovering a love of baking sourdough. Behind all of this are our farmers – out there come rain or shine.”
Source: Hell Yeah!