As the brewery, which is part of Carlsberg Marston Brewing Company in the UK, marks its 30th anniversary, the refreshed look reflects an evolution of its brand iconography.
Newly designed packaging will be available across all off-trade SKUs, with point of sale assets and more rolled out across national and free trade customers imminently.
The evolution for the brand’s packaging celebrates Shipyard’s heritage and evolution, with the new look appearing across the whole product range.
The updated Federal Jack, Shipyard’s iconic schooner logo and refreshed illustration created by Portland Maine based illustrator, Bruce Hutchinson, reinforces the brand’s authentic heritage message across all elements. The schooner Federal Jack which was built in Kennebunk Harbour in Maine where the original Shipyard Brewery was set up – it is now the state’s largest brewer and one of the US’s fastest-growing.
Source: Fun Agency