White Claw® Hard Seltzer, the nation’s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw® Surf. White Claw® Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment.
“White Claw® Surf is the biggest news in seltzer since the original launch of White Claw®,” said John Shea, Chief Marketing Officer, White Claw®, U.S. “White Claw® Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw®. It is our next exciting addition and something completely new and different in the world of seltzer.”
Available in a 12-can variety pack, each flavor is crafted using White Claw®’s unique BrewPure® process and is 5% ABV, 100 calories and gluten free.
· Citrus Yuzu Smash: A sensational collision of our signature lemon combined with exotic yuzu – for a taste that’s unbelievable and uniquely White Claw® Surf.
· Tropical Pomelo Smash: A complex blend of juicy pomelo – grapefruit perfectly blended with a tropical combination of lime, orange and lemon.
· Watermelon Lime Smash: A collision of ripe watermelon with cold-pressed lime for a thirst-quenching taste that delivers sensational refreshment.
· Wildberry Acai Smash: A wave of refreshing ripe wild berries paired with the unique tartness of exotic acai – for a sophisticated blend of complex flavors.
To celebrate the launch of White Claw® Surf, the brand launched an integrated campaign called “Surf Like No Other” in partnership with professional surfers Ivy Miller, Hunter Jones and Blair Conklin to experience surf like never before. The surfers proved that it is possible to surf anywhere, from snowy hills and sand dunes to fountains, canals, rivers and lakes around the U.S. The Surf Tour series will be shared via the surfer’s social channels as well as the brand’s social channels starting on March 15th.
The Surf Tour will culminate at South by Southwest® (SXSW®), where White Claw® is the official hard seltzer. White Claw® Surf will be front and center throughout SXSW, surrounding events and with a custom White Claw® Surf House from today – March 19. Attendees will be among the first to experience White Claw® Surf as well as hear from the Surf Tour athletes with an exclusive panel on the future of surf.
Consumers can follow along the Surf Like No Other campaign and share their Surf tasting experience using #WhiteClawSurf. To find White Claw® Hard Seltzer near you, please visit http://www.whiteclaw.com/#locator or learn more at @whiteclaw on Instagram, @whiteclawseltzer on Facebook or @whiteclaw on Twitter. Enjoy responsibly. 21+ only.
CREATIVE AGENCY
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Ray Del Savio
CREATIVE DIRECTOR: Karen D’Souza
DESIGN DIRECTOR: Jose Prieto
SENIOR ART DIRECTOR: Kate Degen
COPYWRITER: Leah Douglas
GLOBAL CLIENT LEAD: Phillip Higham
GROUP ACCOUNT DIRECTOR: Jordan Wood
ACCOUNT DIRECTOR: Noelle Mulholland
CHIEF STRATEGY OFFICER: Jonny Shaw
SENIOR STRATEGIST: Alex Scott-Malden
HEAD OF PRODUCTION: Matt Nowak
CREATIVE PRODUCER: Amanda Kahle
SENIOR POST PRODUCER: Molly Ross
BUSINESS AFFAIRS MANAGER: Breck Henson
SURF TOUR PRODUCTION
PRODUCTION COMPANY: More Big Days
DIRECTOR: Jerry Ricciotti
EDITOR: Ian McGee
DIRECTOR OF PHOTOGRAPHY: Scott Soens
ADDTL CINEMATOGRAPHY: Jordy Klein, Eliel Hindert
JR EDITOR: Shakhalil Benbow
ASSISTANT EDITOR: Avery Lawyer
EXECUTIVE PRODUCER: Ben Kammerle, Tim Barker, Jerry Ricciotti
PRODUCER: Tim Barker
ASSOCIATE PRODUCER: Liz Hauser
POST-PRODUCTION COMPANY: More Big Days
POST PRODUCER: Ben Kammerle
COLOURIST: Jeff Sousa, Dungeon Beach
AUDIO POST-PRODUCTION COMPANY: VACATIONS
SOUND ENGINEER: John McSwain
PHOTOGRAPHER: Bryan Soderlind, Jack Dawe
CRAFTED PRODUCTION
PRODUCTION COMPANY: Sanctuary
DIRECTOR: Elle Ginter
DIRECTOR OF PHOTOGRAPHY: Allison Anderson
EXECUTIVE PRODUCERS: Kristen Bedard-Johnson & Noah Thomason
LINE PRODUCER: Darrin Ball
EDITORIAL COMPANY: Cabin
EDITOR: Nina Sacharow
ASSISTANT. EDITOR: Katie Pehowski
EXECUTIVE PRODUCER: Adam Becht
HEAD OF PRODUCTION: Sari Resnick
PRODUCER: Andrea Cantor
VFX/FINISHING COMPANY: Shape & Light
EXECUTIVE PRODUCER: Scott Boyajan
CREATIVE DIRECTOR: Rob Trent
VFX PRODUCER: Jade Fuller
LEAD FLAME ARTIST: Aaron Neitz
FLAME ARTIST: Austin Lewis
COLOR COMPANY: Roving Pictures
COLORIST: Matthew Schwab
MUSIC: Human
COMPOSER: John Christopher Barnes
PRODUCTION: James Dean Wells, Kenzo Perron
MIX: Post Human
ENGINEER: Sloan Alexander
PRODUCTION: Rob Suchecki
Source: VCCP
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