Get Ready for a Whole New Wave of White Claw®

All new White Claw® Surf is here to bring fans a collision of flavors for a taste like no other

White Claw® Hard Seltzer, the nation’s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw® Surf. White Claw® Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment.  

“White Claw® Surf is the biggest news in seltzer since the original launch of White Claw®,” said John Shea, Chief Marketing Officer, White Claw®, U.S. “White Claw® Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw®. It is our next exciting addition and something completely new and different in the world of seltzer.”

Available in a 12-can variety pack, each flavor is crafted using White Claw®’s unique BrewPure® process and is 5% ABV, 100 calories and gluten free. 

·         Citrus Yuzu Smash: A sensational collision of our signature lemon combined with exotic yuzu – for a taste that’s unbelievable and uniquely White Claw® Surf.

·         Tropical Pomelo Smash: A complex blend of juicy pomelo – grapefruit perfectly blended with a tropical combination of lime, orange and lemon. 

·         Watermelon Lime Smash: A collision of ripe watermelon with cold-pressed lime for a thirst-quenching taste that delivers sensational refreshment.  

·         Wildberry Acai Smash: A wave of refreshing ripe wild berries paired with the unique tartness of exotic acai – for a sophisticated blend of complex flavors.  

To celebrate the launch of White Claw® Surf, the brand launched an integrated campaign called “Surf Like No Other” in partnership with professional surfers Ivy Miller, Hunter Jones and Blair Conklin to experience surf like never before. The surfers proved that it is possible to surf anywhere, from snowy hills and sand dunes to fountains, canals, rivers and lakes around the U.S. The Surf Tour series will be shared via the surfer’s social channels as well as the brand’s social channels starting on March 15th

The Surf Tour will culminate at South by Southwest® (SXSW®), where White Claw® is the official hard seltzer. White Claw® Surf will be front and center throughout SXSW, surrounding events and with a custom White Claw® Surf House from today – March 19.  Attendees will be among the first to experience White Claw® Surf as well as hear from the Surf Tour athletes with an exclusive panel on the future of surf. 

Consumers can follow along the Surf Like No Other campaign and share their Surf tasting experience using #WhiteClawSurf. To find White Claw® Hard Seltzer near you, please visit http://www.whiteclaw.com/#locator or learn more at @whiteclaw on Instagram, @whiteclawseltzer on Facebook or @whiteclaw on Twitter. Enjoy responsibly. 21+ only.

CREATIVE AGENCY

ADVERTISING AGENCY: VCCP

EXECUTIVE CREATIVE DIRECTOR: Ray Del Savio

CREATIVE DIRECTOR: Karen D’Souza

DESIGN DIRECTOR: Jose Prieto

SENIOR ART DIRECTOR: Kate Degen

COPYWRITER: Leah Douglas

GLOBAL CLIENT LEAD: Phillip Higham

GROUP ACCOUNT DIRECTOR: Jordan Wood

ACCOUNT DIRECTOR: Noelle Mulholland 

CHIEF STRATEGY OFFICER: Jonny Shaw 

SENIOR STRATEGIST: Alex Scott-Malden

HEAD OF PRODUCTION: Matt Nowak

CREATIVE PRODUCER: Amanda Kahle 

SENIOR POST PRODUCER: Molly Ross

BUSINESS AFFAIRS MANAGER: Breck Henson

SURF TOUR PRODUCTION

PRODUCTION COMPANY: More Big Days

DIRECTOR:  Jerry Ricciotti

EDITOR:  Ian McGee

DIRECTOR OF PHOTOGRAPHY: Scott Soens

ADDTL CINEMATOGRAPHY: Jordy Klein, Eliel Hindert

JR EDITOR: Shakhalil Benbow

ASSISTANT EDITOR: Avery Lawyer

EXECUTIVE PRODUCER: Ben Kammerle, Tim Barker, Jerry Ricciotti

PRODUCER: Tim Barker

ASSOCIATE PRODUCER: Liz Hauser

POST-PRODUCTION COMPANY: More Big Days

POST PRODUCER: Ben Kammerle

COLOURIST: Jeff Sousa, Dungeon Beach

AUDIO POST-PRODUCTION COMPANY: VACATIONS

SOUND ENGINEER: John McSwain

PHOTOGRAPHER: Bryan Soderlind, Jack Dawe

CRAFTED PRODUCTION

PRODUCTION COMPANY: Sanctuary 

DIRECTOR: Elle Ginter

DIRECTOR OF PHOTOGRAPHY: Allison Anderson

EXECUTIVE PRODUCERS: Kristen Bedard-Johnson & Noah Thomason

LINE PRODUCER: Darrin Ball 

EDITORIAL COMPANY: Cabin 

EDITOR: Nina Sacharow

ASSISTANT. EDITOR: Katie Pehowski

EXECUTIVE PRODUCER: Adam Becht

HEAD OF PRODUCTION: Sari Resnick 

PRODUCER: Andrea Cantor

VFX/FINISHING COMPANY: Shape & Light

EXECUTIVE PRODUCER: Scott Boyajan

CREATIVE DIRECTOR: Rob Trent

VFX PRODUCER: Jade Fuller

LEAD FLAME ARTIST: Aaron Neitz

FLAME ARTIST: Austin Lewis 

COLOR COMPANY: Roving Pictures

COLORIST: Matthew Schwab

MUSIC: Human

COMPOSER: John Christopher Barnes

PRODUCTION: James Dean Wells, Kenzo Perron

MIX: Post Human

ENGINEER: Sloan Alexander

PRODUCTION: Rob Suchecki

Source: VCCP

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