Home of the Whopper Gets a Digital Makeover

Screen Shot 2015-03-30 at 13.50.51Burger King Canada launched its revamped website as part of an overall in-store and digital refresh in order to align with the brand’s new global visual identity. The new website is highly visual and incorporates several new features including an interactive menu and nutrition section, a fulsome careers and franchising opportunities page, and greater overall brand engagement all on a mobile-friendly platform.

Canada is the fourth country in the world after Finland, New Zealand and India to adopt the new look on both its in-store point-of-purchase displays and now with the unveiling of a new and improved website.

“More than 11 million guests visit Burger King restaurants around the world every day and can expect the same, consistent great taste and welcoming atmosphere at each restaurant and we want to transform this experience digitally through better global brand consistency,” said Tracy Chin-Sam, Marketing Director for the Burger King brand in Canada.

“We understand that websites are the front door to most businesses today and we want to make sure our customers feel as engaged and hungry when visiting our website as they do when they visit our restaurants.”

One of the new features responds to the issue of nutritional transparency in the quick-serve restaurant industry by providing an interactive nutritional calculator which allows you to customize your meal “Your Way” and find out what the actual nutritional counts are for your personalized meal. The “Add to Your Meal” feature allows you to swap ingredients in and out to see what each ingredient is worth nutritionally and adjust to your personal preferences. You also have an option to email or print your meal’s nutritional totals.

burger_king_logo_1_by_mr_logo-d6pxu5rFor example, you can select or deselect any ingredient in any sandwich, then add a small fry and large drink or any other variation and discover the full nutritional value of your personalized meal.

At the same time as the debut of the new website, Burger King Canada unveils its new HP Ultimate Bacon Cheeseburger. The HP Ultimate Bacon Cheeseburger features two 1/4 lb. savoury flame-grilled beef patties, melted cheese, topped with crispy bacon, sliced white onions and the Canadian favourite original Heinz HP Sauce, all served on a toasted Artisan bun.

Burger King Canada is tapping into the Canadian palette once again by incorporating HP Sauce into its new premium burger. The tangy finishing sauce has been adding flare to Canadian dishes for over 100 years and is one of Heinz’s top-selling products.

The HP Sauce recipe is coveted in the Heinz family and according to the Heinz Canada website, the recipe was sent to North America in code in two separate envelopes, with a third envelope containing the instructions. HP Sauce was first exported to Canada from the UK in 1903.

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