Award-winning strategic brand design agency, Hunt Hanson, continue their long-standing relationship with Freixenet with the design of their Italian still wine range, released in Spring 2020.
Following the successful launches of the much loved Prosecco and Italian Sparkling Rosé, the Italian still wine collection includes Pinot Grigio, Italian Rosé and Chianti.
Hunt Hanson designed the range in line with the Italian sparkling variants. The bespoke bottle design, with a chiseled diamanté pattern and ‘less is more’ label, gives the still wine a real premium feel to stand out against its competitors.
Although released at a difficult and stressful time, the stunning glass-cut bottle is perfect for making a night in as special as a night out. The sales since the launch have been excellent.
“Extremely proud to see this special design on shelf! The truly eye-catching bottle makes it really stand out from the crowd and gives it the luxurious, aesthetic quality that the wine deserves.” – Richard Hunt, Creative Director at Hunt Hanson
The range is now available in Morrisons, Sainsbury’s and Tesco.