Leading design agency CHILLI has created the new brand and packaging for Jacksons of Yorkshire latest farmhouse range JOY.
CHILLI who created the packaging for Jacksons core premium bloomer loaf range, were asked to look at this new range in light of the current cost of living issues.
Jacksons managing director Owen Elliott explained “We developed our Farmhouse range to offer those who love our brand the quality and taste they enjoy, but at a lower price. Since its launch the new range farmhouse loaves has performed really well.”
CHILLI has also recently created the design for a range of 400g Artisan bloomers which are Waitrose in two flavours, Tiger; and Sunflower, Pumpkin & Linseeds. They can be heated at home in the oven but are also ready-to-eat fresh from the packaging. The range was developed with insights around frustrations of not having the time to make an additional trip to store for their weekend treat of freshly baked bread.
Source: CHILLI
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