Available in Morrison’s stores from March, the convenient new format features two jumbo servings, individually packaged and available in three flavour options: Vegan Dark Chocolate, Milk Chocolate and Yogurt Topped.
With rice cakes consumed on 1.8 occasions per week* and 22.3% of these occasions being ‘carried out’ of home, Kallø is meeting the needs of this growing segment with a tasty option in a range of flavours – with Vegan Chocolate Topped appealing to vegan shoppers and flexitarians.
At just 84 calories per cake, the brand aims to offer a lower-calorie snacking option, made simply with real food ingredients and no artificial flavours, colours or preservatives.
Hayley Murgett, Kallø Brand Controller at Ecotone UK said:
With lockdown measures set to relax, it’s an opportune time to be enhancing our on-the-go offering as shoppers will begin to spend more time out and about and returning to work. Rice cakes are a popular snack and Kallø is a fantastic premium brand for customers to try when entering the category. The twin packs are perfect for customers looking for a convenient snacking option or lunchbox addition.
Alongside the launch, Kallø will be sampling the Vegan Chocolate Topped Twin Pack from the range with Mindful Chef in April, which will enable over 40,000 health-conscious customers to sample the product.
Kallø is a brand focused on making food that is ‘Better by Nature’, believing that delicious, healthy food doesn’t need to be boring or complicated.