KFC Thailand Creates Packaging to Convey the Message of Speed

KFC is one of the “leading delivery expert of the food category” in Thailand. To celebrate this achievement, the fast food chain created a series of limited edition packaging for its customers.

The company took all of its existing takeaway packages, boxes and cups, and added a unique exterior design to convey the message of ‘speed’.

These unique packages by Ogilvy Asia, were only given out to the company’s top customers and spenders, which they could keep at home as “trophies”.


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