Having spent the last few years traversing the globe in search of gourmet inspiration, it was perhaps inevitable that Made for Drink’s fine snacking foraging would eventually turn full circle and arrive at the front door of the time-honoured English chippy.
Made for Drink’s latest Chip Shop Scraps & Fries is exactly as the name suggests, a playful take on the ultimate food & drink pairing, for those in-the-know, Champagne and a piping hot bag of Fish & Chips, moreish scraps of crisp batter jumbled with thin-cut potato fries, crunchy peas; generously seasoned with British malt vinegar and sea salt.
According to Made for Drink founder, Dan Featherstone, ‘We’ve long wanted to showcase the timeless ‘whispered truth’ that a bag of fish & chips and a glass of champagne remains one of the most highly prized food & drink marriages of all time. The opportunity to launch this playful take on a timeless classic with our good friends at Laurent-Perrier has been incredible. The final product is totally delicious, fun and will have real standout in store.’
Laurent Perrier for their part were equally keen to resurrect a friendship forged back in 2019 when Dan and his team created a Sashimi Togarashi seasoned Lotus Root Crisp that paired effortlessly with the business’s esteemed Cuvee Rose. According to Juliet Elliot, Marketing Controller Laurent-Perrier, ‘Made for Drink are the perfect partner because they share are values of genuine quality, family & sustainability.’
This memorable collaboration between Made for Drink & Laurent Perrier will launch as a limited edition in 425 Sainsbury’s stores as a Grocery exclusive from 8th June, select on-trade and independents & via the company’s online store madefordrink.com
Source: Made for Drink