Mrs Crimble’s, the number one free-from cake brand owned by Ecotone UK, is building on the success of its popular French Madeleines with a new on-trend flavour.
Available now, Mrs Crimble’s Lemon French Madeleines, are a deliciously zesty version of one the brand’s famed formats, Classic French Madeleines. Each pack consists of six light and pillowy sponge cakes served in individual, on-the-go packs.
True to the nature of the brand, each cake is gluten-free. The launch of the new variant is driven by emerging trends, with lemon now the third most popular flavour1in the cake category.
The range is a strong performer for the brand, doubling its rate of sale year-on-year (Circana – 22 February 25).
Mrs Crimble’s Lemon French Madeleines are available at Tesco stores nationwide, £2.75 RRP.
Caroline Mitchell, Innovation Controller at Ecotone UK, said: “Mrs Crimble’s is already a trusted and established player in the free from aisle that has a loyal consumer base. For those who haven’t yet discovered our deliciously gluten-free baked goods we’re excited to introduce new shoppers to the brand with bold and on-trend flavours. Our Classic French Madeleines have performed exceptionally well this year driven by the convenience of their on-the-go packs and of course, delicious flavour.”
Earlier this year, the brand also created a lemon flavour of another of its popular cakes with Lemon Macaroons being added to the brand’s growing free-from range.
Part of the Ecotone UK family, Mrs Crimble’s has been crafting gluten-free cakes, bakes, and biscuits since 1979 – with the view that no one should miss out on delicious treats. A joyous brand identity with instantly recognisable pink hearts has cemented a stand-out position in the free-from aisle.
Source: Mrs Crimble’s
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