Millions of families will be able to increase their intake of important nutrients in the morning as Nestlé improves some of its most popular breakfast cereals.
Cereal Partners Worldwide (CPW), Nestlé’s 50/50 joint venture with General Mills, has committed to reducing the sugar content of 20 Nestlé breakfast cereal brands popular with children and teenagers to 9g or less per serving by the end of 2015.
The changes will mean Nestlé breakfast cereals will have a sugar reduction of up to 30% across brands including Nesquik, Chocapic, Honey Cheerios, and Milo.
The reductions in sugar will be made alongside other nutritional improvements. Specifically, whole grain will be the main ingredient in all the new recipes.
The amount of calcium per serving will be increased to at least 15% of the recommended daily allowance (RDA), which varies in different parts of the world. In the European Union, 15% of the RDA for calcium is 120mg.
The sodium content will also be reduced to 135mg or less per serving.