Confronted with the challenge of communicating botanical goodness and taste appeal when shooting a glass filled with ice and clear liquid, agency founder Will Williams and his team decided that the best way to cause a splash was, quite literally, to cause a splash.
“It’s very satisfying to deliver a solution we’d describe as truly ownable. The idea simply wouldn’t work if the product was anything other than white. At Davison Williams, we’re at our best when we dig a little deeper, challenge the brief and think differently – all credit to the No1 Botanicals team, they remained open-minded throughout.” He added: “With a focus on clean flavour, simplicity, refreshment and overall appetite appeal, the ‘splash’ was born, bursting up around a negative space in the shape of the uniquely-crafted and highly-recognisable No1 Botanicals bottle.”
The eye-catching, ownable and mouth-watering visual will be used across a range of consumer and trade communications, from advertising to the No1 Botanicals’ website.
Source: Davison Williams