Stranger Bling merchandise marks the return of the brand’s Jack! character


Immortalising Papa Johns’ iconic Special Garlic Dipping Sauce, and inspired by cult horror classics, the talisman style necklace harnesses the mythical power of garlic to protect the wearer against supernatural spirits and possessed Halloween pizzas.

Taking cues from gothic jewellery, the Stranger Bling necklace is forged in oxidised 925 sterling silver – a precious metal that is believed to repel vampires and werewolves – and is hinged to replicate the opening and closing of a real sauce pot 

Spotlighting the inspiration and craftmanship behind the unique accessory, the necklace is featured in a striking new 4K teaser film produced by Glacé Media, released ahead of Halloween. 

Highlight PR worked with UK-based silversmith Oli Brown to create the Stranger Bling necklace and an exclusive pendant run is available to buy direct from the maker: Black Feather Design, priced at £100 inc. P&P. 

The limited-edition jewellery launch pays homage to the Jack! film series, in which a possessed Papa Johns’ Jack O’Lantern pizza is defeated by the magical powers of the brand’s Special Garlic Dipping Sauce and hero pizza delivery guy, Bruce. 

Created exclusively for Papa Johns, Jack! was brought to life by LA-based YouTube film specialists, SKYCORP, harnessing cutting-edge CGI and SFX to transform Papa Johns’ seasonal Jack O’Lantern pizza into an on-screen villain. Sean Schemmel, best known for his role as Goku from Dragon Ball Z, features as the chilling voice of Jack! 

Fans of cult US horror directors and movies, including John Carpenter and The Evil Dead, will instantly recognise the film’s dramatic cues, while the blood curdling laugh of the late horror film legend, Vincent Price, makes a posthumous appearance in Jack!  

The new multi-channel campaign will be supported by global PR activity, social media and paid media promotion in October. 

Lawrence Felice, Director, International Marketing EMENA at Papa Johns, comments: This year, we’re paying homage to cult horror classics and serving up nostalgia with our latest Halloween-themed marketing campaign. As well as bringing back our iconic Jack! series, we’re excited to offer fans a one-of-a-kind keepsake which celebrates our legendary Special Garlic Dipping Sauce.” 

Papa Johns’ Halloween range, featuring limited edition Black Ghost Chilli Chicken Wings and new Sweet Chilli & Cheese Sticks and Cinnapie Sticks, is available to order from 17th October via or the app.

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