Piccolo adds duo of high fibre Melts and Bars to its kids’ snacking range

New Mighty Melts and Oaty Bars are high in fibre, gluten free and contain no added sugar Melts RRP: £0.85 per 6g bag, available in Sainsbury’s from 13 September 2020 Bars RRP: £2.95 per multipack (6 x 20g bars), available in a new retailer from 28 September 2020

Premium baby and toddler brand, Piccolo, is launching a new duo of high fibre melts and oat bars. This comes as part of its growing portfolio of products, ranging from infant formula to snacks. 

The family-owned challenger brand is launching the snacks to support back to nursery and school occasions. They also aim to support parents in their daily routine, both at home and on the go with high fibre snacking. The Mighty Melts and Oaty Bars deliver on the brand’s promise of organic, balanced ingredients, and recipes which are nutritionist-approved across its range.

The Mighty Melts are one of your five a day, high in fibre at 7.6g per 100g (0.5g per 6g bag) and made with real yoghurt for a soft melting effect on little palettes. A natural finger food, the melts are made with an average of 445g fruit per 100g making for a natural, fruity yoghurt taste.

As well as being high in fibre at 13.5g per 100g (2.7g per 20g bar), the Oaty Bars contain no added sugar, instead using inulin from agave which is a pre-biotic fibre. The trend in pre-biotics for babies is growing, with more parents looking to support their babies’ development with products. Made with soft textured multi-grains, they are designed for on-the-go-snacking for 12 months plus. The bars are also vegan, dairy free and gluten free, supporting the surge of parents looking to support special dietary requirements.

Co-Founder and Piccolo’s Infant Nutritionist, Alice Fotheringham, says:

As with all Piccolo foods, our snacks are packed with natural ingredients. We use real fruit and yoghurt, ensuring a range of natural flavours and with no added sugar, they provide great snack choices for one year olds. Fibre is also an essential part of little ones’ diets, as it has been shown to support digestive systems. So our aim is to support parents by providing healthy, fibre-rich snacks which also have the added bonus of being one of their five a day.

Cat Gazzoli, Piccolo Founder, added:

Our new snack duo is made by my family who knows what growing families are like – especially the balancing act of feeding little ones snacks that pack a punch while being high in fibre. As a new mum again myself, expanding our healthy snacks and our offering in finger foods is really important to me.

Sainsburys will be first to launch the Mighty Melts followed by the Oaty Bars launching into a new retailer later this month. All new products will also be available on the brand’s e-commerce shop

Source: Piccolo

You must be logged in to post a comment Login