Re:Nourish, the soup pioneers with a passion for health, is launching its new ‘We’ve got the bottle’ campaign to disrupt the soup category and revolutionise the way consumers enjoy their lunch break.
Timed to coincide with the launch of its two new soups flavours, ReNew and Protect, the brand’s first major advertising campaign will see a series of bold outdoor ads go live across 350 sites nationwide, including 48-sheet billboards, digital boards, phone boxes and bus shelters.
The attention-grabbing creatives such as ‘Badass Goodness’, ‘Our rivals ain’t got the bottle. We have’ and ‘No. Our favourite word’, have been generated by Paul-adi.com, and are designed to target health conscious consumers on the go with the brand’s unique grab and go soup bottle, which can be heated a drunk straight from the bottle – a world first.
A seven-figure investment, with the participation of Döhler Ventures and a private investment angel, in September 2020 is being used to fund the campaign, as well as support wider PR activity and a new core listing launch with Brakes as well as introducing the products to European consumers.
Founder Nicci Clark said: “There’s an opportunity to engage new consumers in search of healthy lunch options and ultimately, we’ve got something our rivals haven’t – the bottle. With such a different proposition, we wanted a campaign that matched Re:Nourish’s ethos of being brave and disruptive, in a way which will shake up the ad space outside of the status quo. Our soups are perfect to have on a zoom call, no utensils required, at a desk or at home. Now is the perfect time to launch the ads to make a bold statement that reflects what we’re trying to do as a brand.”
Having launched in March 2019, Re:Nourish was the first ever new brand to launch into all 300+ Waitrose stores at once and since then, it has been going from strength to strength.
Clark commented: “We have a lot to be excited about at the moment and while Europe is next for the brand, we believe we have the bottle to eventually take Re:Nourish global and really change lunch breaks across the world.’
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