S-Ventures AcQuires a 75% stake in We Love Purely Limited

S-Ventures PLC is pleased to announce that it has acquired a 75.1% interest in We Love Purely Limited ("Purely") through the issue of 1,529,267 ordinary shares in S-Ventures.

Purely is a healthier living snacking brand, championing a premium tier plantain range with rich Ecuadorian heritage across a number of key food & drinks channels in the UK PLUS a growing number of aspirational international markets.  Purely has made significant in-roads into prestigious clients: including Harrods, Selfridges, Harvey Nichols, Ocado, Holland and Barrett, Spinneys in Dubai, and The Craft Gin Club. 


Under the umbrella of S-Ventures, Purely will look to develop the brand’s product range in tandem with growing existing product lines. The existing Purely team will remain in place and we welcome Stefania Pellegrino and Mark O’Sullivan to the group. Stefania will remain MD of Purely.  Stefania brings passion and relentless energy to the brand and we look forward to supporting her on her journey, nurturing the many synergies that already exist across the S-Ventures group. Mark will remain on the Purely subsidiary Board.


Chairman David Mitchell commented “we are delighted to have acquired our stake in Purely and we very much look forward to working with Stefania and her team.   Stefania has achieved great results but together we believe we can grow faster and exploit opportunities more effectively in the healthy snacking space”.      

Further information on Purely can be found at: https://welovepurely.com/

Scott Livingston, CEO of S-Ventures, held 40,846 shares of Purely, his wife held 1,900 shares. Robert Hewitt, Chief Financial Officer, held 3,000 shares in Purely. Together their shares represented 28.2% of the issued shares in Purely. The transaction therefore constitutes a related party transaction.

Source: Purely

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