Everyone from store support centers, including board members and directors, will be rolling up their sleeves to help keep the shelves fully stocked, as the supermarket gears up for its busiest trading days of the year – Friday 21 to Monday 24 December.
The company’s suppliers are also joining in. Over 300 people from 107 different suppliers have pledged an additional 400 days of help – taking it up to 4,900 days of extra support.
The 23rd of December is traditionally the busiest day of trading for Britain’s supermarkets. But given that this year it falls on a Sunday, organizers expect a chaotic run up to Christmas.
In anticipation of huge demand from customers, all of Sainsbury’s supermarkets will open an hour earlier than their usual Sunday opening times on the day before Christmas Eve, to allow for extra browsing time. 35 supermarkets will also be opening at midnight on Christmas Eve and will trade until 6pm.