Beans on bix anyone? Weetabix sales increase by 15% following viral social post

After generating over one billion views on social media, sales of Weetabix increased by 15% since Tuesday according to Sainsbury’s sales data, with boxes pictured flying off the shelves at the Sainsbury's Kiln Lane Superstore in Epsom.

Beans on bix anyone? Weetabix sales increase by 15% following viral social post

The UK’s number one breakfast cereal, Weetabix, has seen a surge in sales of their Weetabix Original cereal with Sainsbury’s reporting an uplift of 15% since Tuesday. This comes as a result of a social media post that went viral from earlier this week featuring baked beans on Weetabix, which sparked conversation and debate nationwide […]

SO Organic Brand Redesign Lives in Harmony With Nature

SO Organic Brand Redesign Lives in Harmony With Nature

BrandMe have created a new look for Sainsbury’s SO Organic range establishing a strong, iconic brand mark that brings the brand in line with the modern consumers’ attitude towards the organic category. The new, bold and enticing look and strong tone of voice stand out in a world of developing food trends that ooze personality, […]

Nectar360 partners with CitrusAd to launch world leading retail media platform to brands

Nectar360 partners with CitrusAd to launch world leading retail media platform to brands

Nectar360, part of the Sainsbury’s business, is working with market-leading retail media technology company, CitrusAd, to launch a retail media platform that enables brands and ad agencies to launch targeted sponsored product, banner advertising and return on investment (ROI) reporting and analytics across Sainsburys.co.uk. Nectar360 builds loyalty and personal connections with customers for the biggest UK and global […]

Sainsbury’s chooses Biotiful Dairy for cheese Hotspot

Sainsbury’s chooses Biotiful Dairy for cheese Hotspot

Biotiful Dairy, the UK’s #1 Kefir Brand, is delighted to be part of Sainsbury’s new cheese aisle hotspot. From the 29th July the hotspot, along with aisle fins and shelf stripping, will go into 101 top Sainsbury’s stores for 7 weeks. Biotiful kefir cheese brings something new & exciting to the cheese category which is […]

Sainsbury’s Future Brands Puts Its Weight Behind Seed Snacks

They say that ‘good things come to those that wait,’ although in the case of Seed Snacks a more accurate saying might be, ‘……those that refuse to rest on their laurels.’

Sainsbury’s Future Brands Puts Its Weight Behind Seed Snacks

Seed Snack’s gritty commitment to shake up the snacking establishment has finally resulted in 70 Sainsbury’s trialling two of snack brand’s award-winning flavours from this June ’20, (Fennel & Chia and Rosemary & Hemp) as part of the retailer’s ambitious Future Brands agenda which actively champions pioneering brands of tomorrow. For many moons, Susan & […]

UK’s first Microwaveable Pork Crackle by Kings Elite Snacks launches into Sainsburys

Kings Elite Snacks - The UK’s leading ambient meat snack brand is delighted to announce it is launching the UK’s first Microwaveable Pork Crackle product into Sainsburys this November .

UK’s first Microwaveable Pork Crackle by Kings Elite Snacks launches into Sainsburys

With Kings pioneering in this space with vegan jerky, wagyu biltong and salmon jerky, Kings Pork Crackle is set to be the most innovative snack launched to date. The company GM and the founder of the Kings brand Charlie Simpson-Daniel says: “This takes pork crackle to a whole new level. Normal crackle is air popped/fried in […]

Holidays are Coming! Coca-Cola reveals 2019 Christmas Truck Tour!

Coca-Cola Great Britain has announced the route for this year’s Coca-Cola Christmas Truck Tour • The iconic Christmas Truck returns for the ninth year to spread holiday magic across the country • This year Coca-Cola has partnered with Crisis, the national homelessness charity, to donate 10p in exchange for each can placed in a recycling bin at the truck tour

Holidays are Coming! Coca-Cola reveals 2019 Christmas Truck Tour!

Coca-Cola has officially kickstarted the countdown to Christmas as it announces the return of its iconic Coca-Cola Christmas Truck Tour, stopping off at new locations, much to the delight of eagerly awaiting fans.   Starting its tour on Friday 15th November, the Coca-Cola Truck will visit 19 stops nationwide before making its final stop in London on Sunday […]

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

 In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]

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