Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

 In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

  Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday.  GLORIOUS! created a […]

Sainsbury’s Reveals Snapchat Spectacles Ad as it Looks to Appeal to Fresh Generation of Shoppers

Sainsbury’s Reveals Snapchat Spectacles Ad as it Looks to Appeal to Fresh Generation of Shoppers

Sainsbury’s has ad shot its latest ad through the lens of Snapchat Spectacles as it looks to “lead the charge” in experimenting with new and creative ways of filming. The grocer is the first UK brand to use the glasses to film an ad which will appear in Snapchat’s walls. The spot was shot in […]

Newby Teas Comes to Sainsbury’s for the First Time

Newby Teas Comes to Sainsbury’s for the First Time

Leading luxury tea company, Newby Teas, is set to launch nationwide in one of the UK’s largest supermarkets, Sainsbury’s. A selection of eight of Newby Teas speciality tea blends will be available exclusively in selected Sainsbury’s stores nationwide – starting 30 July 2017. Sainsbury’s will be the first supermarket to offer the speciality teas from […]

W+K London Brings Joy Back to the Kitchen in First Campaign for Sainsbury’s

W+K London Brings Joy Back to the Kitchen in First Campaign for Sainsbury’s

It’s January. Arguably the time when living well seems the most challenging – health kicks, detoxing, saving a few pennies are front of mind… It’s time we remembered the uncomplicated joy that can come with cooking and eating. Wieden+Kennedy London’s campaign for Sainsbury’s seeks to do just that – by recognising food for what it […]

The Sainsbury’s Christmas Ad is Full of Stop Motion Singalong Goodness

The Sainsbury’s Christmas Ad is Full of Stop Motion Singalong Goodness

Sainsbury’s has unveiled a joyful new Christmas advertising campaign, which highlights the importance of sharing the gift of time with family and friends this Christmas. The Christmas musical style ad by AMV BBDO, has been created and produced in the UK using state of the art stop frame animation techniques, and the full length 3”20 […]

AMV BBDO Helps Sainsbury’s Get into the Spirit of Halloween

AMV BBDO Helps Sainsbury’s Get into the Spirit of Halloween

The Sweet Shop’s director Ornette Spenceley has partnered with AMV BBDO to create a playful, unpredictable and visually remarkable film for Sainsbury’s. Entitled ‘Scream’, the spot unearths the joy of a night at home with family and friends, complete with ghoulish costumes, accessories and food made to look like dismembered body parts – all courtesy of […]

AnalogFolk Rebrands Sainsbury’s Vegan Cheese as ‘Gary’ after Customer’s Facebook Rant

AnalogFolk Rebrands Sainsbury’s Vegan Cheese as ‘Gary’ after Customer’s Facebook Rant

It’s not often that a brand inspires a meme: let alone one it can actually get involved in and reaches 1.2m Facebook users. Yet that’s exactly what happened when Sainsbury’s released its new range of vegan cheese. With their vegan customers busy jumping for joy, one lady took particular exception to the brand’s use of […]