It’s not often that a brand inspires a meme: let alone one it can actually get involved in and reaches 1.2m Facebook users. Yet that’s exactly what happened when Sainsbury’s released its new range of vegan cheese. With their vegan customers busy jumping for joy, one lady took particular exception to the brand’s use of […]
Jimmy’s Iced Coffee, the family-owned range of ready-to-drink iced coffees, is proud to announce the launch of their brand-new 1L carton of classic original-flavoured iced coffee. The product lands in over 300 Sainsbury’s stores from September 12th 2016. The 1L carton is the latest development for the team at Jimmy’s, coming hot on the heels […]
For the third year running, AMV BBDO picked up the Google FAB Agency of the Year Award at the 18th International Food and Beverage Creative Excellence Awards (The FAB Awards) at The Hurlingham Club. The winner of the award is the agency with the most points accumulated from nominations, FAB Awards & FABulous Awards on […]
World seasoning experts Santa Maria has secured two new listings for their herbs and spices range in Sainsbury’s and Morrisons, further to its Tesco relaunch in May 2015. From November, Morrisons will stock eight grinders from Santa Maria’s Extra Fine Selection: Five Peppers, Pure Garlic Seasoning, Tellicherry Black Pepper, Rock Salt, Seafood & Fish Seasoning, […]
Carling launched a major new promotion, ‘Brighton or Barbados’, which offers 1,000 consumers the opportunity to spend their May Day bank holiday in either Brighton or Barbados. The campaign encourages consumers in the UK to make the most of their extended weekend, by entering the first come, first served promotion to book a two or […]
Sainsbury’s is rolling out a new look for its Be Good to Yourself healthy eating range, with designs by FAB Design. FAB has worked with Sainsbury’s for 16 years, and was tasked to develop a new look for the range across nearly 200 lines. The rollout follows a redesign of the Sainsbury’s Basics range, by […]
Sainsbury’s launched the first ‘grown by women’ coffee to hit mainstream shelves in the UK at a coffee tasting event in the House of Commons on March 6, hosted in partnership with the ethical trading organisation, Twin. The fully-traceable Kopakama Ejo Heza Fairtrade Ground Coffee carries a premium to support women growers, many of whom […]
Sainsbury’s is once again emphasising the ethical credentials of its own-brand products over Tesco’s with a campaign for its recently revamped budget Basics range. http://www.youtube.com/watch?v=4PrqN9c6k-s The campaign launches January 15 with a 30-second ad during Coronation Street on ITV. It highlights how Sainsbury’s Basics eggs are not the same price as Tesco’s Everyday Value eggs […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
The Advertising Standards Authority has banned a TV ad for Sainsbury’s after ruling it misleadingly told consumers they need not shop around at Tesco and Asda for the best branded deals. The ad, promoting Sainsbury’s Brand Match money-back guarantee, depicted customers shopping, with the TV screen split into three and a section each representing Sainsbury’s, […]