Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
The Advertising Standards Authority has banned a TV ad for Sainsbury’s after ruling it misleadingly told consumers they need not shop around at Tesco and Asda for the best branded deals. The ad, promoting Sainsbury’s Brand Match money-back guarantee, depicted customers shopping, with the TV screen split into three and a section each representing Sainsbury’s, […]
Sainsbury’s really understand the pleasure that good quality, well priced food brings. So AMV BBDO has created a second campaign that taps into the sensory pleasure that can be found in our favourite, everyday foods. http://www.youtube.com/watch?v=W_l5Tth_qpo In three TV executions, they show the simple construction of everyday meals with a twist, All of which hero […]
Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was ‘misleading’ in its comparison claims. The Sainsbury’s print ad campaign is expected to roll out using the slogan “same price, different values” in relation to where their own-brand produce is sourced, claiming […]
More than 2,000 of Sainsbury's corporate office workers from all over the UK, will help out their colleagues in their various stores over the busy festive period.
Everyone from store support centers, including board members and directors, will be rolling up their sleeves to help keep the shelves fully stocked, as the supermarket gears up for its busiest trading days of the year – Friday 21 to Monday 24 December. The company’s suppliers are also joining in. Over 300 people from 107 […]