Sainsbury’s really understand the pleasure that good quality, well priced food brings. So AMV BBDO has created a second campaign that taps into the sensory pleasure that can be found in our favourite, everyday foods. http://www.youtube.com/watch?v=W_l5Tth_qpo In three TV executions, they show the simple construction of everyday meals with a twist, All of which hero […]
Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was ‘misleading’ in its comparison claims. The Sainsbury’s print ad campaign is expected to roll out using the slogan “same price, different values” in relation to where their own-brand produce is sourced, claiming […]
More than 2,000 of Sainsbury's corporate office workers from all over the UK, will help out their colleagues in their various stores over the busy festive period.
Everyone from store support centers, including board members and directors, will be rolling up their sleeves to help keep the shelves fully stocked, as the supermarket gears up for its busiest trading days of the year – Friday 21 to Monday 24 December. The company’s suppliers are also joining in. Over 300 people from 107 […]