Sainsbury’s to Release “Same Price, Different Values” Ad Campaign

Sainsbury’s to Release “Same Price, Different Values” Ad Campaign

Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was ‘misleading’ in its comparison claims. The Sainsbury’s print ad campaign is expected to roll out using the slogan “same price, different values” in relation to where their own-brand produce is sourced, claiming […]

Sainsbury’s gear up for the festive frenzy

More than 2,000 of Sainsbury's corporate office workers from all over the UK, will help out their colleagues in their various stores over the busy festive period.

Sainsbury’s gear up for the festive frenzy

Everyone from store support centers, including board members and directors, will be rolling up their sleeves to help keep the shelves fully stocked, as the supermarket gears up for its busiest trading days of the year – Friday 21 to Monday 24 December. The company’s suppliers are also joining in. Over 300 people from 107 […]