FAB Finalists of The 23rd FAB Awards Revealed!
FAB Finalists of The 23rd FAB Awards Revealed!
Relevance – The Holy Grail of Marketing
So what exactly does it mean..?
There are plenty of over-used phrases in the world of marketing and brand strategy; think agile, purpose, why, end-to-end etc… But one that rarely gets a look in is ‘relevance’. It’s a word that is in 90%+ of the briefs we receive for both existing brands and new brands and it’s also a word we […]
FAB Finalists of The 22nd FAB Awards Revealed!
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
Chick-fil-A is most loved eating out brand in US
Top 100 eating out brands revealed in new research by Savanta
The Top 100 Most Loved US Eating Out Brands has been unveiled by Savanta, with chicken sandwich chain, Chick-fil-A, taking the number one spot. The Top 100 is based on 60,000 interviews with diners through Savanta’s market intelligence platform, BrandVue Eating Out; the largest customer tracking engine on the market. Chick-fil-A is followed by Starbucks, at number two, Olive Garden, Krispy Kreme […]
Made For Drink’s Commitment To ‘Fine Food Immersion’ Results In Nationwide Listings
The season of dark, cold & wet nights might be upon us, but it’s going to take a lot more than a British Winter to dampen the high spirits at gourmet snack provider, Made for Drink. Over in Berkshire, Dan Featherstone and his team are finalizing preparations for Made for Drink’s award-winning snacks to significantly […]
7 ways brands can approach sustainability in their creative briefs
By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London
Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now. Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]
FAB Finalists of The 21st FAB Awards Revealed!
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 21st edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, who this year attracted over 2,000 entries from all over the world, recognises the critical contribution that […]
SodaStream Launches April Fools’ Day Prank Product with Astronaut Scott Kelly
SodaStream International Ltd., the world’s leading sparkling water brand, released its 2019 April Fools’ video featuring the American astronaut best known for having spent the most time in space on a single mission, Scott Kelly. Scott Kelly introduces the innovation, SodaStreamMe, to the world in an commercial style video. SodaStreamMe is an on-the-go bottle that […]
Cadbury Creme Egg Hacks Other Brands’ Ads to Launch an ‘Easter Egg’ Hunt Like No Other
Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]
Established Booze Brands Need to ‘Challenge the Challengers’, Says Initials
Launching December 4, new research conducted by independent creative agency Initials has found alcoholic drinks consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose harsh truths established brands must […]