FAB Finalists of The 22nd FAB Awards Revealed!

FAB Finalists of The 22nd FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]

Chick-fil-A is most loved eating out brand in US

Top 100 eating out brands revealed in new research by Savanta

Chick-fil-A is most loved eating out brand in US

The Top 100 Most Loved US Eating Out Brands has been unveiled by Savanta, with chicken sandwich chain, Chick-fil-A, taking the number one spot. The Top 100 is based on 60,000 interviews with diners through Savanta’s market intelligence platform, BrandVue Eating Out; the largest customer tracking engine on the market. Chick-fil-A is followed by Starbucks, at number two, Olive Garden, Krispy Kreme […]

7 ways brands can approach sustainability in their creative briefs

By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London

7 ways brands can approach sustainability in their creative briefs

Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now.  Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]

FAB Finalists of The 21st FAB Awards Revealed!

FAB Finalists of The 21st FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 21st edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, who this year attracted over 2,000 entries from all over the world, recognises the critical contribution that […]

SodaStream Launches April Fools’ Day Prank Product with Astronaut Scott Kelly

SodaStream Launches April Fools’ Day Prank Product with Astronaut Scott Kelly

SodaStream International Ltd., the world’s leading sparkling water brand, released its 2019 April Fools’ video featuring the American astronaut best known for having spent the most time in space on a single mission, Scott Kelly. Scott Kelly introduces the innovation, SodaStreamMe, to the world in an commercial style video. SodaStreamMe is an on-the-go bottle that […]

Cadbury Creme Egg Hacks Other Brands’ Ads to Launch an ‘Easter Egg’ Hunt Like No Other

Cadbury Creme Egg Hacks Other Brands’ Ads to Launch an ‘Easter Egg’ Hunt Like No Other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]

Established Booze Brands Need to ‘Challenge the Challengers’, Says Initials

Established Booze Brands Need to ‘Challenge the Challengers’, Says Initials

Launching December 4, new research conducted by independent creative agency Initials has found alcoholic drinks consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose harsh truths established brands must […]

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