McDonald’s and Cossette Crop the Golden Arches to Direct Customers to the Closest Restaurant
![McDonald’s and Cossette Crop the Golden Arches to Direct Customers to the Closest Restaurant McDonald’s and Cossette Crop the Golden Arches to Direct Customers to the Closest Restaurant](https://fabnews.live/wp-content/uploads/2018/03/follow-the-arches-new-hed-2018-701x351.jpg)
McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads—with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to direct […]