Häagen-Dazs® Creates Luscious and Artful Redesign of Shops

<strong>Häagen-Dazs® Creates Luscious and Artful Redesign of Shops</strong>

Chase Design Group develops a new look for the shops reflecting the brand’s “Thät’s Dazs” personality It’s not every day that a brand has the opportunity to develop a truly 360-degree brand experience – from packaging to retail environments. But, in the case of Häagen Dazs it was. Creative agency, Chase Design Group worked with […]

Häagen-Dazs wants you to celebrate à la Française’ in their first global collaboration campaign

<strong>Häagen-Dazs wants you to celebrate à la Française’ in their first global collaboration campaign</strong>

Häagen-Dazs has teamed up with Pierre Hermé, the ‘Picasso of pastries’, to create the ultimate indulgence with a French twist. The new global campaign is part of Häagen-Dazs’ ethos “Don’t Hold Back,” and celebrates French culture, love, and macarons. Häagen-Dazs don’t want you to hold back on the French vibes in their new global campaign. […]

HÄAGEN-DAZS IS HONOURING ITS UNSUNG FEMALE FOUNDER ON INTERNATIONAL WOMEN’S DAY BY LAUNCHING ‘THE ROSE PROJECT’ IN HER LEGACY WITH A ‘FOUNDER’S FAVOURITE’ SCOOPS GIVEAWAY

HÄAGEN-DAZS IS HONOURING ITS UNSUNG FEMALE FOUNDER ON INTERNATIONAL WOMEN’S DAY BY LAUNCHING ‘THE ROSE PROJECT’ IN HER LEGACY WITH A ‘FOUNDER’S FAVOURITE’ SCOOPS GIVEAWAY

Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in support of the theme, Embrace Equity, Häagen-Dazs is proud to be celebrating its pioneering female founder, with a global initiative to shine a light on her unsung contribution to the brand and her #DontHoldBack ethos. On 8th March, Häagen-Dazs […]

Häagen-Dazs® Cools Off the Summer Heat with New City Sweets Ice Cream Collection  

Chase Design Group collaborates with Brooklyn artist, Jade Purple Brown, to capture a playful, vibrant spirit

Häagen-Dazs® Cools Off the Summer Heat with New City Sweets Ice Cream Collection  

Häagen-Dazs is helping consumers cool off during hot summer days with the launch of its City Sweets collection. Inspired by street food and desserts from around the world. Five new flavors including, Dulche de Leche Churro, Coffee Chocolate Brownie, Chocolate Peanut Butter Pretzel, Summer Berry Cake Pop, and Black and White Cookie are rolling out […]

Häagen-Dazs launches the Häagen-Bar in support of new ‘Love the Mix’ campaign

Häagen-Dazs launches the Häagen-Bar in support of new ‘Love the Mix’ campaign

Luxury ice cream brand Häagen-Dazs has announced the launch of a new pop-up experience called ‘Häagen-Bar’. The pop-up locations, currently in France and Spain, combine two of life’s greatest indulgences: ice-cream and cocktails. The activation is part of the brand’s new campaign “Love the Mix”, that celebrates mixing the unexpected. This idea is one part of […]

Häagen-Dazs launches campaign on Amazon Fire TV in Germany

Häagen-Dazs launches campaign on Amazon Fire TV in Germany

Häagen-Dazs has launched a four-week promotional campaign, offering German customers a variety of discounted films on Amazon Fire TV devices each week. The drive builds on the ice cream powerhouse’s ongoing celebration of female empowerment, with each of the films amplifying the brand’s #DontHoldBack messaging. It also aims to boost awareness of the limited-edition DUO flavours, which […]

Häagen-Dazs and Wonder Woman 1984 team up with an empowering call to arms: “Don’t Hold Back”, spreading joy and hope around the world

Häagen-Dazs and Wonder Woman 1984 team up with an empowering call to arms: “Don’t Hold Back”, spreading  joy and hope  around  the  world

Häagen-Dazs has launched a new global creative campaign in partnership with the blockbuster movie Wonder Woman 1984, celebrating female empowerment and encouraging women with an inspiring call to arms: “Don’t Hold Back”.  Häagen-Dazs // Day Of Wonder – 25sec from Space on Vimeo. This exclusive global partnership between Warner Bros. and General Mills is the first […]

TWO WORLDS COLLIDE – Häagen-Dazs launches innovative DUO range

TWO WORLDS COLLIDE –  Häagen-Dazs launches innovative DUO range

Luxury ice cream brand Häagen-Dazs is shaking up the ice cream category by launching a 2-in-1 ice-cream; a multi-texture creation in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch and Belgian Chocolate & Strawberry. Available from the end of January, the completely unique proposition is set to drive category value by answering a consumer […]

Häagen-Dazs and Secret Cinema come together again for Secret Sofa Xmas Edition to spread joy and help people who are homeless

Häagen-Dazs and Secret Cinema come together again for Secret Sofa Xmas Edition to spread joy and help people who are homeless

Building on the popularity of its award-winning lockdown entertainment series Secret Sofa by Häagen-Dazs, luxury ice cream brand Häagen-Dazs has again teamed up with Secret Cinema, the pioneers of immersive storytelling, to announce the launch of its one-off Xmas Edition– available to stream on Friday 18th December at 7:30pm (GMT).   Keeping spirits bright this Christmas and spreading joy, Secret Sofa by Häagen-Dazs will return with a virtual seasonal screening of the 2003 […]