Häagen-Dazs launches the Häagen-Bar in support of new ‘Love the Mix’ campaign

Häagen-Dazs launches the Häagen-Bar in support of new ‘Love the Mix’ campaign

Luxury ice cream brand Häagen-Dazs has announced the launch of a new pop-up experience called ‘Häagen-Bar’. The pop-up locations, currently in France and Spain, combine two of life’s greatest indulgences: ice-cream and cocktails. The activation is part of the brand’s new campaign “Love the Mix”, that celebrates mixing the unexpected. This idea is one part of […]

Häagen-Dazs launches campaign on Amazon Fire TV in Germany

Häagen-Dazs launches campaign on Amazon Fire TV in Germany

Häagen-Dazs has launched a four-week promotional campaign, offering German customers a variety of discounted films on Amazon Fire TV devices each week. The drive builds on the ice cream powerhouse’s ongoing celebration of female empowerment, with each of the films amplifying the brand’s #DontHoldBack messaging. It also aims to boost awareness of the limited-edition DUO flavours, which […]

Häagen-Dazs and Wonder Woman 1984 team up with an empowering call to arms: “Don’t Hold Back”, spreading joy and hope around the world

Häagen-Dazs and Wonder Woman 1984 team up with an empowering call to arms: “Don’t Hold Back”, spreading  joy and hope  around  the  world

Häagen-Dazs has launched a new global creative campaign in partnership with the blockbuster movie Wonder Woman 1984, celebrating female empowerment and encouraging women with an inspiring call to arms: “Don’t Hold Back”.  Häagen-Dazs // Day Of Wonder – 25sec from Space on Vimeo. This exclusive global partnership between Warner Bros. and General Mills is the first […]

TWO WORLDS COLLIDE – Häagen-Dazs launches innovative DUO range

TWO WORLDS COLLIDE –  Häagen-Dazs launches innovative DUO range

Luxury ice cream brand Häagen-Dazs is shaking up the ice cream category by launching a 2-in-1 ice-cream; a multi-texture creation in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch and Belgian Chocolate & Strawberry. Available from the end of January, the completely unique proposition is set to drive category value by answering a consumer […]

Häagen-Dazs and Secret Cinema come together again for Secret Sofa Xmas Edition to spread joy and help people who are homeless

Häagen-Dazs and Secret Cinema come together again for Secret Sofa Xmas Edition to spread joy and help people who are homeless

Building on the popularity of its award-winning lockdown entertainment series Secret Sofa by Häagen-Dazs, luxury ice cream brand Häagen-Dazs has again teamed up with Secret Cinema, the pioneers of immersive storytelling, to announce the launch of its one-off Xmas Edition– available to stream on Friday 18th December at 7:30pm (GMT).   Keeping spirits bright this Christmas and spreading joy, Secret Sofa by Häagen-Dazs will return with a virtual seasonal screening of the 2003 […]

Häagen-Dazs headlines UK’s first float-in cinema following Paris success

Häagen-Dazs headlines UK’s first float-in cinema following Paris success

Luxury ice cream brand Häagen-Dazs will be the headline sponsor of the Openaire Float-In Cinema by Häagen-Dazs in London – the UK’s first ever cinematic experience by boat.  It follows the pioneering global first ‘cinema on water’ concept by Häagen-Dazs in partnership with the City of Paris and MK2 earlier this summer known as “Cinema Sur L’Eau”.  With […]

Häagen-Dazs on mission to inspire with empowering new campaign

Luxury ice cream brand encourages nation to live authentically with boldest creative to date

Häagen-Dazs on mission to inspire with empowering new campaign

Indulgent ice cream maker Häagen-Dazs has launched a new, multi-million-pound global marketing campaign, ‘Don’t Hold Back’, designed to inspire people to live life to the full. Now live in the UK, the campaign sees the General Mills-owned brand back on TV screens this summer with a striking, vibrant new creative, which centres around hero products from Häagen-Dazs’ fruit […]

Häagen-Dazs launches “Don’t Hold Back” fashion campaign in Germany with Space.

Häagen-Dazs launches “Don’t Hold Back” fashion campaign in Germany with Space.

Häagen-Dazs Germany and creative agency Space has launched a multi-channel, fashion-led campaign to further strengthen the brand’s positioning within fashion and lifestyle. The campaign, running throughout the summer, highlights two new Häagen-Dazs flavours within the Fruit Obsessions range; Zesty Lemon & Mandarin and Juicy White Peach & Raspberry.  Building on the brand’s new global idea […]

Häagen-Dazs in partnership with Secret Cinema’s Secret Sofa brings you ‘Casino Royale’

Häagen-Dazs collaborates with Sipsmith to create ‘Caramel Royale’ inspired by the iconic film

Häagen-Dazs in partnership with Secret Cinema’s Secret Sofa  brings you ‘Casino Royale’

This Friday at 7.30pm, audiences can open their living room to one of the most successful British film franchises – James Bond – as Häagen-Dazs and Secret Cinema present the critically-acclaimed Casino Royale (2006) directed by Martin Campbell and starring Daniel Craig as James Bond. An alternative to the classic dry Martini, try the new bespoke creation ‘Caramel Royale’, a collaboration […]