SIG carton packaging modernizes the conventional ambient vegetable aisle in the Netherlands

SIG carton packaging modernizes the conventional ambient vegetable aisle in the Netherlands

HAK is the first vegetable producer to use SIG Terra Forest-based polymers  As demand for more innovation and sustainable packaging continues to grow from manufacturers, retailers and consumers, SIG carton packaging continues to meet these needs. The traditional long life vegetable aisle, made up of mainly cans and glass, is now being disrupted by SIG […]

Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables

The Helping Plate was developed with DDB Unlimited and is based on scientific insights

Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables

Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it. The Leading Dutch University of Wageningen […]