The MAC is Back! New Campaign ‘Welcome Back’ Captures The Joy Of Reuniting Customers With Their Much Missed McDonald’s

The Welcome Back campaign, created by Leo Burnett, will appear nationwide with TV, radio and social rolling today out for six weeks.

The MAC is Back!  New Campaign ‘Welcome Back’ Captures The Joy Of Reuniting Customers With Their Much Missed McDonald’s

This Friday 17th July, McDonald’s launches their new advert celebrating the joy of reuniting customers with their beloved McDonald’s.’ Welcome Back’ will air on ITV on Friday after premiering on McDonald’s social channels. The 40 second advert highlights the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s […]

New McDonald’s McCafé campaign poking fun at the clichés of the coffee world

McCafé one again reinforces its effective 'Great tasting coffee, simple' proposition -

New McDonald’s McCafé campaign poking fun at the clichés of the coffee world

Building on the success of its Great tasting coffee, simple campaign over the last 3 years, McDonald’s has launched a new integrated campaign to further solidify the quality and value credentials of McCafé coffee through poking fun at the expense and excessiveness of the coffee world. Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having […]

“Night workers” by McDonald’s celebrates the community and world of dedicated people working throughout the night, who often go unnoticed

Campaign celebrates millions of dedicated and often unseen people in the UK and Ireland working overnight. McDonald's and Leo Burnett London communicate the message that, with over 700 restaurants open 24 hours, we serve a world of night workers that most others never see.

“Night workers” by McDonald’s celebrates the community and world of dedicated people working throughout the night, who often go unnoticed

McDonald’s and Leo Burnett London have today launched an integrated campaign ‘Night workers’, recognising and celebrating the millions of people working throughout the night that most of us never see. The campaign consists of a hero 60” film and a 30” cutdown that celebrate this unsung community – reassuring them that even if unseen, their […]

Big Mac lovers in for a treat as McDonald’s and Leo Burnett London launch the Grand Big Mac

Integrated campaign announcing the Grand Big Mac is back at McDonald's; allowing customers to spend more time with the taste they love

Big Mac lovers in for a treat as McDonald’s and Leo Burnett London launch the Grand Big Mac

 The Grand Big Mac is back on McDonald’s menus for the 3rd year in a row, allowing Big Mac fans to spend more time with the taste they love. The Big Mac is an icon in the world of burgers, with legions of devoted fans around the world. In this new campaign from Leo Burnett London, […]

Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign

Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign

Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, […]

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we follow the […]

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]

McDonald’s and Leo Burnett London Officially Launch ‘McDelivery’ with UK-wide Push

McDonald’s and Leo Burnett London Officially Launch ‘McDelivery’ with UK-wide Push

McDonald’s and Leo Burnett London have launched a surreal new campaign, ‘We Deliver’, which announces the UK-wide roll out of McDelivery by celebrating the unique thrill of enjoying a McDonald’s at home. The campaign highlights a host of novel, bizarrely satisfying eating rituals that McDelivery, via Uber Eats, now makes possible. The hero 30” film takes us on […]

Leo Burnett London and McDonald’s Launch ‘Just Like McDonald’s’ in Renewed Food Quality Push

Leo Burnett London and McDonald’s Launch ‘Just Like McDonald’s’ in Renewed Food Quality Push

McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]

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