Taste The Sun With SOL, Now Brewed With Solar Energy

Sol now shines brighter than ever, following the installation of over 9,000 solar panels at Dutch brewery Consumers across more than 50 markets now have access to Sol beer brewed by solar energy

Taste The Sun With SOL, Now Brewed With Solar Energy

Since April 2020, Sol brewed at Zoeterwoude in the Netherlands has been produced using renewable energy from solar power, reaffirming the brand’s sun-inspired heritage and marking an important milestone in the brand’s journey to reduce its carbon footprint. With the installation of 9,212 solar panels at Zoeterwoude, Sol is making a step-change towards more sustainable […]

Vault49 Creates New Packaging Design for Sol in Global Markets

Vault49 Creates New Packaging Design for Sol in Global Markets

Brand design agency Vault49 today unveils a new design for Sol packaging in global markets.  Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity. Positive energy Sol approached Vault49 after a separate redesign in […]

Sol Aims for More Focused Marketing in New Campaign Celebrating the Sun

Sol Aims for More Focused Marketing in New Campaign Celebrating the Sun

 Sol has launched its new brand positioning ‘Taste the Sun’, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality. The campaign was created by Maarten Vrouwes and Friso Ludenhoff for J. Walter Thompson Amsterdam, and produced by New Amsterdam Film […]

Soulsight Brews up Authenticity, Vibrancy and Sol for MillerCoors

Soulsight Brews up Authenticity, Vibrancy and Sol for MillerCoors

With the hot summer months in full swing, beer lovers are reaching for their favourite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, […]

Space Helps Sol Drive Sales & Brand Re-Engagement Through In-bar Promotion

Space Helps Sol Drive Sales & Brand Re-Engagement Through In-bar Promotion

Heineken-owned premium packaged beer Sol has launched an instant win promotion in bars across the country. The initiative, led by Space, has been designed to drive visibility, rate of sale and encourage brand reappraisal with its target 30-35 year old male audience. The Sol ‘Independent Spirit’ campaign is an evolution of last year’s instant win […]

Sol and Space Give London Bars a Makeover

Sol and Space Give London Bars a Makeover

Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]

Sol Lager Rolls Out New Look

Sol Lager Rolls Out New Look

Mexican lager Sol is rolling out a new identity, which launches in the UK this summer. The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico. The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 […]