Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands. In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent. As Unox marketing manager Thijs Sleddering puts it: “If you want […]

Marmite Mind Control Campaign by adam&eveDDB Sees Haters Turn to Lovers

Marmite Mind Control Campaign by adam&eveDDB Sees Haters Turn to Lovers

For the first time since Marmite was established in 1902, the makers of Britain’s most popular yeasty toast topper, are scouring the nation not to find the brand’s biggest fans – but to find the absolute, unequivocally greatest hater of the spread – in the hopes that they can convert them in to becoming an […]

Australia vs England Hostilities Spread Beyond the Cricket Field in New Vegemite Ad

Australia vs England Hostilities Spread Beyond the Cricket Field in New Vegemite Ad

At the first Ashes Test in Edgbaston, Marmite was handing out jars of its ‘salty black goo’ in an apparent attempt to convert Aussie spectators away from their beloved Vegemite. Labelled “Marmy Army”, the brand plans to hand out the little jars for the full five Ashes Tests. But Vegemite is having none of it, taking out […]

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]

Cornetto Celebrates 60 Years by Playing Cupid with ‘Making of Love’ by LOLA MullenLowe

Cornetto Celebrates 60 Years by Playing Cupid with ‘Making of Love’ by LOLA MullenLowe

Since 1959, Cornetto has been talking to teens about love through actors pretending to fall in love. But, for their 60th anniversary this year, they decided to help the actors fall in love for real.  ‘Making of Love’ is a true love story that was hatched with a match-making plan. With help from LOLA MullenLowe, […]

Anthem Benelux Team Design Transparent Authenticity For Unilever’s Knorr Ambient Soups

Anthem Benelux Team Design Transparent Authenticity For Unilever’s Knorr Ambient Soups

Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced the design of a new range of 100% natural soups for Unilever’s Knorr. The new range includes four variants (Tomato, Pumpkin, Vegetable and Zucchini) and has been launched across France, […]

New Knorr Campaign by MullenLowe is Bursting with Brazilian Flavour

New Knorr Campaign by MullenLowe is Bursting with Brazilian Flavour

Following the ‘Know me Better’ campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, ‘Specialist Flavour’, for Knorr Seasoning Powder. The campaign’s jingle is both inspired by and a parody of the successful song ‘Look at the Explosion’ by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts […]

Magnum Ice Cream Partners with Magnum Photos in a Global Exploration of Pleasure

Magnum Ice Cream Partners with Magnum Photos in a Global Exploration of Pleasure

 Photography, that comes from the Greek roots phōs and graphé, essentially meaning drawing with light. In this exclusive collaboration between Magnum ice cream and Magnum photos, pleasure is taken out of the dark and into the light where its meaning celebrates those who go beyond judgments and live their true pleasure as if nobody […]

Unilever and Veolia Sign Collaboration Agreement on Sustainable Packaging

Unilever and Veolia Sign Collaboration Agreement on Sustainable Packaging

Unilever and Veolia announced that they have signed a collaboration agreement to jointly work on emerging technologies that will help create a circular economy on plastics across various geographies, starting in India and Indonesia. According to the Ellen MacArthur Foundation, just 14% of the plastic packaging used globally is collected for recycling after use, with […]

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