Beans on bix anyone? Weetabix sales increase by 15% following viral social post

After generating over one billion views on social media, sales of Weetabix increased by 15% since Tuesday according to Sainsbury’s sales data, with boxes pictured flying off the shelves at the Sainsbury's Kiln Lane Superstore in Epsom.

Beans on bix anyone? Weetabix sales increase by 15% following viral social post

The UK’s number one breakfast cereal, Weetabix, has seen a surge in sales of their Weetabix Original cereal with Sainsbury’s reporting an uplift of 15% since Tuesday. This comes as a result of a social media post that went viral from earlier this week featuring baked beans on Weetabix, which sparked conversation and debate nationwide […]

Weetabix to rally nation for a better 2021 in major new campaign

Weetabix to rally nation for a better 2021 in major new campaign

The UK’s number one breakfast cereal, Weetabix, is returning to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation to start the day right with versatile, inspirational recipe ideas and will feature the by-line now synonymous with the brand – ‘Have You Had Yours?’.  The £2million campaign, set […]

Weetabix and The FA encourage nation to ‘Eat Well, Live Well, Play Well’ in new football partnership

Weetabix and The FA encourage nation to ‘Eat Well, Live Well, Play Well’ in new football partnership

Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s favourite cereal become the Official Breakfast Category Partner of the England Women’s and Men’s Senior Teams and lead partner of Wildcats. Weetabix […]

Nearly half of UK shoppers actively looking for locally sourced items in the supermarket

Nearly half of UK shoppers actively looking for locally sourced items in the supermarket

A new survey commissioned by Weetabix has found that that almost a third of UK consumers* admit the Covid-19 pandemic has made them realise how important locally[1] sourced products are to the UK economy, with 48 per cent of Brits actively looking for locally sourced items in the supermarket.  A third of those polled say they […]

Weetabix Brings Breakfast To Your Door With Deliveroo Partnership

Any-Which-Way-A-Bix returns with delivery service, new recipe book and TV creative

Weetabix Brings Breakfast To Your Door With Deliveroo Partnership

Weetabix, the UK’s number one breakfast cereal brand, is partnering with Deliveroo to bring tasty ‘Any-Which-Way-A-Bix’ creations direct to consumers for the first time. Available on Tuesday 1st and Wednesday 2nd September in Leeds and London, just before most schools in the UK are due to return following the summer break, 500 delicious breakfasts will be up […]

New Marketing Manager & Summer TV Campaigns For Weetabix On The Go

New TV adverts, plus digital partnership with Micro Scooters to bring WOTG to bigger audiences

New Marketing Manager & Summer TV Campaigns For Weetabix On The Go

Weetabix On The Go, the UK’s No. 1 breakfast drink, has appointed Charlotte Hunt as its new Marketing Manager, to support brand growth as part of Weetabix’s £11million marketing push.  Bolstering its position as the leading breakfast drink, Weetabix On The Go will return to TV this summer with a new advert as part of […]

Weetabix Protein Goes Digital With New Advert Campaign

Weetabix Protein Goes Digital With New Advert Campaign

Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities. The two adverts will run on YouTube and Facebook for four weeks from 8thJune, reaching over nine million adults in the UK. Part of Weetabix’s £11million multi-channel […]

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