Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s favourite cereal become the Official Breakfast Category Partner of the England Women’s and Men’s Senior Teams and lead partner of Wildcats. Weetabix […]
Weetabix On The Go, the UK’s No. 1 breakfast drink, has redesigned its bottles to make them 100% recyclable so that the bottle, cap and sleeve can now all be recycled together – ensuring it’s a quick, easy and convenient way to recycle. After 18 months in development, the breakfast drink has also moved to a clear […]
A new survey commissioned by Weetabix has found that that almost a third of UK consumers* admit the Covid-19 pandemic has made them realise how important locally[1] sourced products are to the UK economy, with 48 per cent of Brits actively looking for locally sourced items in the supermarket. A third of those polled say they […]
Any-Which-Way-A-Bix returns with delivery service, new recipe book and TV creative
Weetabix, the UK’s number one breakfast cereal brand, is partnering with Deliveroo to bring tasty ‘Any-Which-Way-A-Bix’ creations direct to consumers for the first time. Available on Tuesday 1st and Wednesday 2nd September in Leeds and London, just before most schools in the UK are due to return following the summer break, 500 delicious breakfasts will be up […]
New TV adverts, plus digital partnership with Micro Scooters to bring WOTG to bigger audiences
Weetabix On The Go, the UK’s No. 1 breakfast drink, has appointed Charlotte Hunt as its new Marketing Manager, to support brand growth as part of Weetabix’s £11million marketing push. Bolstering its position as the leading breakfast drink, Weetabix On The Go will return to TV this summer with a new advert as part of […]
Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities. The two adverts will run on YouTube and Facebook for four weeks from 8thJune, reaching over nine million adults in the UK. Part of Weetabix’s £11million multi-channel […]
Weetabix, the UK’s number one breakfast cereal, has unveiled its winning advert as part of The People’s Ad Break, which invited ITV Viewers to recreate and star in their very own commercial. Collaborating with commercial brands Aldi, Haribo, Honda, Walkers and Weetabix, ITV dedicated a televised spot to the winning ads on Saturday 23rd May, during Britain’s […]
Weetos, the delicious wholegrain chocolate hoops cereal from the Weetabix Food Company, is launching a new on-pack promotion this summer as part of its strategy to put excitement back into the brand and boost sales. Launching from June 2020, the on-pack promotion offers nine consumers the chance to win £500 to spend towards sports kit […]
Weetabix, the UK’s number one breakfast cereal[1], has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5th July, the new youth running initiative will see children aged 7-14 years join the ASICS London 10K for the first time, […]
Humorous new TV creative on air from Monday 3rd February
Weetabix, the UK’s number one breakfast cereal brand[2], is unveiling a brand-new TV advert as part of a its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign. Dramatising the advantage consumers can get from eating Weetabix, the impactful creative shows a little girl who’s ‘had her […]