Nearly half of UK shoppers actively looking for locally sourced items in the supermarket

Nearly half of UK shoppers actively looking for locally sourced items in the supermarket

A new survey commissioned by Weetabix has found that that almost a third of UK consumers* admit the Covid-19 pandemic has made them realise how important locally[1] sourced products are to the UK economy, with 48 per cent of Brits actively looking for locally sourced items in the supermarket.  A third of those polled say they […]

Weetabix Brings Breakfast To Your Door With Deliveroo Partnership

Any-Which-Way-A-Bix returns with delivery service, new recipe book and TV creative

Weetabix Brings Breakfast To Your Door With Deliveroo Partnership

Weetabix, the UK’s number one breakfast cereal brand, is partnering with Deliveroo to bring tasty ‘Any-Which-Way-A-Bix’ creations direct to consumers for the first time. Available on Tuesday 1st and Wednesday 2nd September in Leeds and London, just before most schools in the UK are due to return following the summer break, 500 delicious breakfasts will be up […]

New Marketing Manager & Summer TV Campaigns For Weetabix On The Go

New TV adverts, plus digital partnership with Micro Scooters to bring WOTG to bigger audiences

New Marketing Manager & Summer TV Campaigns For Weetabix On The Go

Weetabix On The Go, the UK’s No. 1 breakfast drink, has appointed Charlotte Hunt as its new Marketing Manager, to support brand growth as part of Weetabix’s £11million marketing push.  Bolstering its position as the leading breakfast drink, Weetabix On The Go will return to TV this summer with a new advert as part of […]

Weetabix Protein Goes Digital With New Advert Campaign

Weetabix Protein Goes Digital With New Advert Campaign

Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities. The two adverts will run on YouTube and Facebook for four weeks from 8thJune, reaching over nine million adults in the UK. Part of Weetabix’s £11million multi-channel […]

ITV’S People’s AD Break Reveals Winning Weetabix Advert

ITV’S People’s AD Break Reveals Winning Weetabix Advert

Weetabix, the UK’s number one breakfast cereal, has unveiled its winning advert as part of The People’s Ad Break, which invited ITV Viewers to recreate and star in their very own commercial. Collaborating with commercial brands Aldi, Haribo, Honda, Walkers and Weetabix, ITV dedicated a televised spot to the winning ads on Saturday 23rd May, during Britain’s […]

Weetos Unveils New On-Pack Promotion To Support Brand Growth

Weetos Unveils New On-Pack Promotion To Support Brand Growth

Weetos, the delicious wholegrain chocolate hoops cereal from the Weetabix Food Company, is launching a new on-pack promotion this summer as part of its strategy to put excitement back into the brand and boost sales. Launching from June 2020, the on-pack promotion offers nine consumers the chance to win £500 to spend towards sports kit […]

Weetabix Unveils New Partnership With Virgin Sport

Weetabix Unveils New Partnership With Virgin Sport

Weetabix, the UK’s number one breakfast cereal[1], has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5th July, the new youth running initiative will see children aged 7-14 years join the ASICS London 10K for the first time, […]

WEETABIX To Reach 60 Million Adults With New Multi-Channel Marketing Push

Humorous new TV creative on air from Monday 3rd February

WEETABIX To Reach 60 Million Adults With New Multi-Channel Marketing Push

Weetabix, the UK’s number one breakfast cereal brand[2], is unveiling a brand-new TV advert as part of a its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign. Dramatising the advantage consumers can get from eating Weetabix, the impactful creative shows a little girl who’s ‘had her […]

Local farmer wins Weetabix ‘Wheat Art’ competition with tractor sculpture

Local farmer wins Weetabix ‘Wheat Art’ competition with tractor sculpture

A giant tractor made from 62 straw bales has won 2019’s Weetabix ‘Wheat Art’ competition. The panel of judges, which included local MPs Philip Hollobone, Tom Pursglove and Chris Heaton-Harris, was chaired by Weetabix MD Sally Abbott. The judges felt that the 10-foot tractor, created by wheat farmer Michael Sly and his team from Park […]

Weetabix returns to radio with new campaign for the airwaves

Weetabix returns to radio with new campaign for the airwaves

Weetabix, one of the UK’s leading breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector. There are two separate executions, entitled ‘Noah’ and ‘Rome’. Both adverts depict epic historic and biblical feats taking place, all […]

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