This year, TALK.GLOBAL has partnered with UK charity FoodCycle to bring the spirit of the festive season to those in need. The agency has collaborated with this unique, community-dining charity on their Christmas Challenge project Recipes for the Community; a result of close cooperation with top celebrity chefs such as Tom Aikens, Melissa Hemsley and Tony Singh to name a few.
FoodCycle works to combat social and environmental issues, including food poverty, social isolation and food waste. Operating 41 projects across the country, they bring people together from all walks of life to create a sense of community whilst serving a delicious, nutritious and free three course meal from surplus food that would have otherwise gone to waste.
TALK.GLOBAL’s talents have contributed and combined their skills and over 100 hours to the FoodCycle Recipes for the Community project to date. The charity fosters two causes close to the agency’s heart: driving conversation and sustainability. By preventing food waste, the weekly nationwide meals drive sustainability whilst in tandem create the opportunity to build community and conversation for the lonely or isolated.
To bring Recipes for the Community to life, the teams at TALK.GLOBAL have worked tirelessly together to secure recipe donations from a roster of professional culinary contacts including Tom Aikens, Marcus Wareing, So Vegan and Sophie Bertrand of Sophie’s Healthy Kitchen. Whilst driving conversation on the initiative across the UK and producing a beautifully compiled digital cookbook that will not only provide food inspiration but will drive word of mouth and essential donations.
Recipes for the Community will be available to download from Tuesday 3rd December. For a donation of £5 or more, people will receive the book, and for one week until the 10th December their valuable contribution to the cause will be doubled: FoodCycle has teamed with The Big Give – the UK’s biggest match funding campaign, and their Big Give Champion, The Dulverton Trust.
Angharad Lloyd-Jones, Director of New Business & Marketing adds:
‘Whilst looking for our new charity partner, FoodCycle stood head and shoulders above the competition. Their mission to provide great food and community to people in need across the country has captured our staff’s imagination, encouraged them to travel beyond their London location and chimes perfectly with our belief in the power of great conversation. Not to mention that with a target of £10,000, doubled to £20,000 through The Big Give, there’s the opportunity for this campaign alone to feed 14,000 vulnerable people this Winter.’
Hunger and loneliness aren’t limited to Christmas, so the agency’s efforts don’t stop there. TALK.GLOBAL will continue to fund staff throughout the year to enable them to dedicate time on the ground across the UK during these sessions, whether it be collecting food, cooking on the kitchen team, or hosting the dinners to drive efforts and make a difference across the nation, beyond its London home.
To donate and give those in need this season a chance to enjoy a warming meal in good company head to http://bit.ly/TheBigGiveFoodCycle.
To learn more about The Big Give, visit www.thebiggive.org.uk/s/explore-campaigns