Tito’s Handmade Vodka Expands UK Distribution, Appointing Spirit Cartel to Represent the Fast-Growing Brand 

Tito’s also Supports Local UK Drinks Industry through New Sponsorship with Equal Measures

Tito’s Handmade Vodka is increasing its footprint in the United Kingdom by appointing a new distributor, London-based Spirit Cartel, to exclusively represent the brand in this important spirits market.

Founded in 2012, the Spirit Cartel portfolio includes vodka, rum, agave spirits, whisky, vermouth, and liqueurs, among other categories. The company represents such brands as Four Roses Bourbon, Clase Azul and 818 tequilas and Worthy Park Rum.

“At Spirit Cartel, we’re a tight knit-bunch focused on importing, selling, and drinking the best spirits from around the world,” says David Hood, Spirit Cartel’s General Manager. “We only choose to work with brands that we believe in, and we’re very excited to welcome Tito’s into our family.”

Established in the mid-90s by sixth-generation Texan Bert ‘Tito’ Beveridge, Tito’s Handmade Vodka is distilled and bottled in what is often cited as one of America’s coolest cities, Austin. The city is also home to the world-famous ‘SXSW’ (South by South-West) music and arts festival, which has helped launch the careers of mega stars such as Katy Perry, Janelle Monae, HAIM, Grimes and M.I.A.

Tito’s has also committed to drive positive change in the UK drinks and hospitality industry through a new sponsorship with Equal Measures, a non-profit organisation that champions equality, diversity and inclusion. Established in 2020, it works in a multi-faceted, integrated, manner with individuals and the industry at large to draw attention to inequality and take active steps towards stamping it out for good.

“According to IWSR, premium vodka volume in the UK is forecasted to grow by almost +58% from 2022 to 2027. Clearly, the UK is an important market for a brand like Tito’s and so it’s imperative that we have the right distributor, a team that understands how to build brands and increase market share,” says John McDonnell, Managing Director, International, at Tito’s Handmade Vodka. “But distribution is only one element of a brand’s local success, so is building meaningful relationships with the trade and supporting the local hospitality community. That’s truly what Tito’s is all about. We’re honoured to work with Equal Measures in the UK, joining with them to ensure long-lasting positive change in our industry.”

Source: Spirit Cartel

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