Campbell’s Soup Targets Hong Kong Market with Soup Truck

Campbell’s Soup has rolled out a soup truck during Hong Kong’s cold spell to raise money for charity and boost brand awareness.

Visitors are able to customise their own Campbell’s Soup tin as part of the brand’s “Soup your style” campaign.

The truck is offering six different flavours of soup to encourage people to warm up with the dish in the cold weather.

All funds will be donated to Food Angel, which turns food that would be thrown out into hot meals to serve to those who need it most.

The activation is running until January 12.

Source: Campaign Asia

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