The use of terms like “pet parents” and “fur babies” imply that pets are increasingly becoming integral members of our families. From having their favorite stick used as kindling to waiting on owners to finish their never-ending chores, dogs have come a long way from being our lovable burdens to our equals. In this new ad campaign, we witness that evolution first hand.
CESAR Wholesome Bowls are the brand’s newest innovation, offering pet parents an easy-to-serve wet dog food that delivers culinary-inspired flavors pups can’t resist.
The video, developed by creative agency BBDO, is the first piece of the brand’s creative campaign revealing CESAR Wholesome Bowls: high quality meals with real ingredients. The fully integrated campaign is launching later in 2021 to support the product’s rollout.
MARS PETCARE // Cesar
TV / OLV / Digital / Print
CAMPAIGN TITLE: Cesar Wholesome Bowls
Creative Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Peter Kain
Executive Creative Director: Gianfranco Arena
Senior Creative Director: Peter Alsante
Art Director: Morgan Hoff
Copywriter: Larissa Magera
Exec Producer: Amy Wertheimer
Senior Producer: Scotty Schuckies
Associate Art Producer: Lizzy Lehn
Integrated Producer: Stuart Miller
EVP, Senior Account Director: Sally Nathans
SVP, Account Director: Liz Maini
Account Manager: Isabel Pluck
Account Executive: Chelsea Berk
Group Planning Director: Annemarie Norris
VP, Planning Director: Karin Santiago
Junior Planner: Jaime Chou
Business Affairs Manager: Shelly Bloch
Business Affairs Manager: Paul Cisco
Production Company: EG+
Project Producer: Donna Mendieta
Production Company: Smith & Jones Films
Director: Ulf Johansson
Executive Producer: Philippa Smith
Director of Photography: Eigil Bryld
Editorial Company: MACKCUT
Editor: Nick Divers
Producer: Gina Pagano
Assistant Editor: Ken Munoz
Color: Company 3
Colorist: Tim Masick
Music: Butter
Audio Mix: Heard City
Mixer: Phil Loeb
Source: CESAR
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