A floating Whopper ignores broken hearts, back garden gatherings and stranded mountain hikers in its bid to satisfy its flame fetish, in a new series of Burger King ads, dubbed ‘Whopper to a Flame’, created by BBH.
Flame-grilling is what makes Burger King’s Whopper taste so good – and doesn’t the Whopper patty know it. Which is why it will stop at nothing to get to a flame, wherever and whenever, as a broken-hearted lover discovers as he tearfully burns the matching sweaters he and his ex once happily posed in together.
Another spot shows the infamous burger gate crashing a group of friends’ evening around a fire pit, and later this year, the Whopper will return in the third film from the series, to surprise two lost hikers, huddling for warmth by the fireplace in an abandoned mountain cabin.
Whopper To A Flame is the latest in BBH’s series of campaigns which focus on the Whopper’s superior flame-grilled taste credentials. The campaign features the irreverent humour that BBH’s work for Burger King is known for, building on the surreal idea that every single flame grilled Whopper is attracted to fire. No matter the situation, whatever the time, the Whopper stops at nothing in its quest for flames.
Soco Nunez, Brand and Comms Director, Burger King UK said: “This latest creative celebrates one of the Whopper’s most distinctive attributes – flame-grilling, in a unique way. Without the flame, there is no Whopper and we love how the team at BBH have brought this to life in a bold and unexpected way.”
Felipe Serradourada Guimaraes, Deputy Executive Creative Director at BBH, added: “These spots are deliciously weird and wonderful. I don’t think many people expect a floating burger to knock at their door but, then again, the Whopper is not just any burger.”
The three films will roll out over the summer on television and VOD, supported by OOH and with further Whopper-celebrating activity planned for later in the year.
Campaign Title: Whopper To A Flame
Client: Burger King UK
Advertising Agency: BBH London
CCO: Alex Grieve
Executive Creative Director: Helen Rhodes
Deputy Executive Creative Director: Felipe Serradourada Guimaraes
Senior Copywriter: Joe Moloney
Senior Art Director: Thomas Devenport
Business Lead: James Rice
Account Director: Laura Huber
Account Manager: Jack Smith
Account Manager: Zimini Fongho
Strategy Director: Saskia Jones
Senior Strategist: Laura Casado Cisa
Agency Producer: Rory Reames
Media Agency: Vizeum/iProspect
Production Company: Arts & Sciences
Director: Adam and Dave
DOP: Bobby Shore
Executive Producer: James Bland
Producer: Tom Farley
Production Manager: Francesca Resteghini
Editor/Edit House: Stitch Editing/Max Windows
Post-Production Company: Rascal Post Production
VFX Supervisor: Markus Lundqvist
2D Lead: John Thornton
2D: Richard De Carteret, Ahmed Azma, Andrew “Barnsley” Wood
3D Lead: Phil Maddock
Colour: Dan Levy
Colour Producer: Jai Durban
Executive Producer: James Beck
Sound House/ Engineer: Rascal Post/ Aaron Taffel
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