As UK shoppers increasingly seek guidance and reassurance when buying wine, historic French wine house Calvet is launching a nationwide retail campaign to make French wine easier to navigate in supermarket aisles. The campaign, ‘A Taste of France with Helen McGinn’, addresses a clear category challenge: while French wine remains highly regarded globally, many shoppers find […]
Dr. Will’s is set to launch its Olive Oil Mayo into 600+ Tesco stores nationwide from 20th April. The launch sees Olive Oil Mayo become the brand’s latest listing at the supermarket, joining Avocado Oil Mayo, Sriracha Mayo, Sriracha Hot Sauce, Buffalo Hot Sauce and Chipotle Ranch Dressing which are already on shelves. Delivering a […]
eauYES, the UK’s first flavoured sparkling mineral water, is celebrating new success in the food service sector. This month sees new listings secured with Brakes (from 1st May), JD Food and the Foodbuy Group as the brand strengthens its UK distribution. The brand, which launched to the UK market in May 2025, offers a flavoured […]
Award-Winning Agency To Launch Brand Repositioning With New Creative Campaign Launching In June NatureSweet, the #1 best-selling brand in snacking tomatoes, has selected 270B as its new creative Agency of Record (AOR), awarding the fast-growing independent agency its creative and strategic marketing business. The appointment includes the agency leading a brand repositioning with a new campaign set […]
May 26 sees The Protein Ball Co advance its minimally-processed agenda with the arrival of its attention-seeking multipacks that have embraced the brand’s vibrant ‘Ballsy by Nature’ branding to create some added theatre for its protein-rich pick-me-ups within the UK’s increasingly prominent, healthier snacking fixtures. According to The Protein Ball founder, Matt Hunt, “More than […]
April is IBS Awareness Month. With up to one in five people in the UK affected by irritable bowel syndrome (IBS), Low FODMAP, IBS friendly cooking sauce brand, Bay’s Kitchen is highlighting a major opportunity for retailers to rethink how digestive-friendly products are positioned in store – better serving the rapidly growing number of shoppers seeking food […]
More than three million Baby Beer shots have already been poured across the UK* – and this tiny, sweet sensation is only getting bigger… From your TikTok feed to your local bar, one tiny drink is everywhere right now. The Baby Beer shot – a sweet, layered serve that looks like a miniature pint – has become a viral […]
‘Fricy’ is one of the hot foodie phrases of 2026, a playful mash up of fruity & spicy, which over the next 12-18 months is set to become the primary call-to-arms for large numbers of time-poor foodies. It’s also the perfect starting point to celebrate the beginning of a mutually beneficial union between Ocado & […]
Independent branding agency Brandon is pleased to share the launch of its latest innovation project with BakeAway. From developing the product proposition and brand strategy to creating the branding and designing the packaging, Doh! is a deliciously new bake-at-home cookie dough range that launches in over 1,000 Tesco stores, 400 Asda stores, Ocado, and other […]
April 26 sees Stockley’s reach a little deeper into its rich confectionery past with the reimagining of a range of 4 heritage jars, jam-packed with happy, nostalgic memories. Sweet Selection, Mint Selection, Toffee Selection and Berries & Cream (450g jars) It was during the Industrial Revolution that confectionery first make the transition from elitist apothecary […]