Multichannel campaign marks the first creative campaign for Cadbury’s Parents to Kids range in several years, which includes products such as Cadbury Dairy Milk Freddo and Little Bars Cadbury has today launched a new multichannel campaign in partnership with Merlin Entertainments, with the aim of making it easier than ever for families to create lasting […]
Some tastes just take you back. As an iconic British brand with a rich heritage and widespread affection, Ribena holds a unique place in people’s hearts and minds. For many, it is a vivid reminder of childhood, of simple pleasures, connection with family and loved ones, and a comforting sense of home. This insight led […]
Creative agency, BrandMe present a new identity and packaging design for energy drink, Maxx Power, that empowers individuals and amplifies self-expression, putting the brand at the forefront of the Armenian and Georgian markets. BrandMe’s task was to reposition and redesign both identity and packaging for Maxx Power, to capture the brand’s raw energy through a […]
McCann Birmingham’s ‘Happy Applecore’ campaign celebrates 90s nostalgia with DJ Hixxy Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham. Far from the typical idyllic country […]
AWL Agri Business (formerly Adani Wilmar Ltd), one of India’s leading FMCG and agribusiness corporations, has reached a significant milestone in its journey with a progressive new corporate identity, developed in partnership with global brand consultancy bluemarlin. After winning the strategic and creative pitch, bluemarlin aimed to deliver more than a traditional rebrand – the identity […]
Strategic food and drink brand consultancy The Collaborators has partnered with Applewood – Britain’s original smoky cheddar – to reposition and refresh the brand for modern cheese lovers. The design evolution aims to strengthen Applewood’s number one position in the smoked cheese category whilst broadening appeal amongst younger shoppers who crave flavour-forward food experiences. First […]
By Jenny Stanley Recently, I hosted a webinar with industry experts Güneri Tuçgu from r-pac International and Randi Boehner from Digimarc, and the conversations we had reinforced some critical truths about proving business value in this space. I’ve spent years helping brands navigate the world of connected packaging. Having seen campaigns deliver three minutes of […]
The latest yesteryear treat rethought by Stockley’s is Treacle Toffee, otherwise known as Bonfire toffee, on account of its cult popularity during Victorian Guy Fawkes celebrations. The re-emergence of this altogether more involving, adult-leaning treat with a rich, earthier taste ties in perfectly with Stockley’s ongoing commitment to giving fresh impetus to yesteryear, nostalgic classics […]
Boundless Brand Design unveil its latest collaboration with the delightfully peculiar Hendrick’s Gin: The Whimsical Watering Can. Exclusively available in Global Travel Retail, this unconventional gift pack reimagines the gifting experience, capturing the essence of Hendrick’s signature eccentricity. Designed to stir curiosity and spark joy, The Whimsical Watering Can is more than just a vessel, […]
The reality of mealtimes with little kids has been captured and celebrated in a humorous new OOH activation by healthy children’s food brand Little Dish. The ad, created by Insiders, uses the bright and colourful Guaranteed to be eaten by kids* creative from the brand’s recent OOH campaign – but takes the idea one step further. The […]