Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences

Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences

Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson […]

Anyone For Crickets?

ROBERTS BAKES SPECIAL EDITION BLOOMERS MADE FROM INSECTS

Anyone For Crickets?

Like something straight out of the bizarre Bushtucker Trial on last night’s I’m A Celebrity, Roberts is the first major bakery brand in the UK to launch insect bread. And it tastes delicious. The batch of limited-edition Crunchy Cricket Loaves has been whipped up in The Exploratory – Roberts’ concept kitchen and home of innovation – […]

Austin’s by Co-Partnership

Austin’s by Co-Partnership

Cool climate, warm welcome When it comes to fine wine, the Austin family have a clear philosophy. Quality is non-negotiable, but ultimately, wine is created to bring people together and to share good times. A family of the Geelong community, the Austin’s pride themselves on their inclusivity and hospitality. When you visit their winery in the cool […]

BIG Partnership wins new Flavour Makers campaign introducing a taste of the globe to UK’s dinner table

BIG Partnership wins new Flavour Makers campaign introducing a taste of the globe to UK’s dinner table

Leading marketing and communications agency BIG Partnership has been appointed by Flavour Makers to increase demand for its popular Street Kitchen and Passage Food brands among UK shoppers.  BIG’s Manchester team will work alongside the Australian-based food developer to increase product sales across both brands, as part of an integrated communications strategy.  The consumer campaign, which will […]

Borough Market Celebrates 21 Years With Limited Edition Wet Hop IPA

Flavours of a fruit seller’s stall created with hops grown in the Market Hall

Borough Market Celebrates 21 Years With Limited Edition Wet Hop IPA

In what has now become a yearly tradition, Borough Market is releasing its new limited-edition sustainably packaged beer brewed with freshly picked wet hops grown in the iconic Market Hall. This ‘Wet Hop IPA’ is a refreshing sessionable but full-bodied IPA, with upfront tropical notes packed full of flavours suggestive of a well-stocked fruit seller’s […]

Louis XIII Cognac Presents “One Note Prelude”

A COMPOSITION AS A TRIBUTE TO THE SPECIFIC “G-SHARP” MUSICAL NOTE CREATED WHEN TOASTING WITH LOUIS XIII GLASSES. A MELODY WITH JUST ONE NOTE OFFERING MANY DIMENSIONS AND COMPLEXITY JUST LIKE ONE SINGLE DROP OF LOUIS XIII COGNAC.

Louis XIII Cognac Presents “One Note Prelude”

ONE NOTE PRELUDE composition, a project developed with FF Los Angeles (creative agency founded by Fred & Farid ), is a pioneering project that brings together a renowned Jazz composer and advanced robotics to create a performance. When two LOUIS XIII cognac glasses are clinked together to make a toast, they produce a very specific sound – a clear, […]

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm […]

Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds

- Jameson partnering with Sofar Sounds for eight intimate gigs in UK cities - Sofar Sounds’ biggest ever UK partnership was developed in collaboration with Havas Media and JUMP - Initiative also incorporates six-part content series on VICE music channel Noisey

Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds

Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds. The initiative, Sofar Sounds’ biggest ever UK partnership, was developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships division.  Jameson is partnering with Sofar Sounds for eight intimate gigs in cities […]

Denomination reveals Opal Nera’s ‘dark secret’ for global relaunch

Denomination reveals Opal Nera’s ‘dark secret’ for global relaunch

Premium Italian liqueur Opal Nera relaunches around the world, with brand refresh by drinks design specialist Denomination.  Opal Nera, a sambuca-based dark liqueur, was created by family-run Distillerie Francoli back in the 1980s, achieving great success globally. However, as competitor brands started to appear, its popularity was affected. The distillery approached Denomination to help address this, and […]

Irving Farm Creates Blend to Benefit Charity with Agency Standard Black

Irving Farm Creates Blend to Benefit Charity with Agency Standard Black

Each bag of the ‘Standard Black’ blend sold will benefit CoffeeKids.org, a non-profit organization that benefits the next generation of coffee farmers. In addition, Standard Black has made a donation to the program. The single-blend roast was developed and grown by the young farmers in Ocotepeque, Honduras in collaboration with CoffeeKids.org, and will be sold through Irving […]