Responding to strong continued growth in the stout category and looking to broaden their portfolio, Molson Coors have created Caffrey’s Black with Branding, Design, Visual Identity by Buddy Creative Rooted in Caffrey’s long-standing brewing expertise, this new 3.4% ABV recipe is a smoother alternative designed for today’s drinker. Steeped in heritage but with a contemporary […]
Defiant helped with product positioning, brand identity, package design & naming Nic Fanciulli, the internationally renowned DJ, producer and label owner, has launched Soba Circus, a bold new no/lo drinks brand created in partnership with Defiant. Drawing on Nic’s deep roots in global music culture, the brand was built to challenge the tired conventions of […]
Leo UK and McDonald’s have created ‘All Flavour, No Mess’, a product platform that relaunches McDonald’s Wraps across the UK. Based on the insight that no one wants to be a messy eater, especially when they’re wearing a clean outfit, the campaign is rooted in the fan truth that McDonald’s Wraps are the tidiest item […]
Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]
GSN’s Signature Meals are an indulgent, trailblazing extension of the business’s wider healthier living vision, whilst acknowledging that the vibrant demand for convenient yet tasty, nutritionally balanced meals doesn’t end at 5pm. This February sees two new proteins added to GSN’s Signature Range stable, a Firecracker Salmon & Jasmine Rice (30.2g protein) and a Sri […]
2026 sees the eagerly anticipated unveiling of the Pott’s Partnership’s chef-prepped sauces in sustainable aluminium cans, a left-field move inspired by deep-rooted ethical commitments and head turning designs 1st inspired by the UK’s avant-garde craft beer movement. With their stocks and gravies being major beneficiaries of the transition to 100% recyclable aluminium cans back in […]
SEVEN BRO7HERS BREWING CO has secured an incredible national listing with Wetherspoons, marking a major milestone for the Salford-based, family-run brewery. From this month, SEVEN BRO7HERS Easy IPA will be available behind the bar in 400 Wetherspoons sites across the UK. The rollout will eventually culminate in a draught listing in all of the 750 […]
On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]
Award-Winning British Hummus Brand Launches Innovative Collection Designed for Health-Led Eating, Gut Health & Category Growth ChicP’s launch of their exciting new range of ‘functional’ hummus puts the brand in the lead as the only functional premium hummus brand in the UK, delivering on quality and taste. ChicP saw a gap in the market for […]
F&F HUB is a new concept from Family & Friends, bringing together human-centred insight, brand strategy and creativity in one agile offer. Built for brand owners, brand guardians and in-house teams, F&F HUB aims to deliver a fresh approach to FMCG branding and innovation for today’s world. F&F HUB is driven by the belief that […]