Islands8, the award-winning Maltese gin, has just launched a watermelon version to celebrate the summer – with a refreshing design by London-based creative agency bluemarlin. Three years on from elevating and reinventing the Islands8 brand world, bluemarlin is raising a glass to a design built with the future in mind – one that was always intended […]
Venture/Scale-up COO Leads Nirvana Into Its Next Decade Nirvana Brewery, the pioneer or No/Low beers in the UK, has appointed its first CEO and embarked on an ambitious fund-raise, seeking upwards of £1m. The moves come as figures confirm that 2025 was the biggest year yet for No and Low-alcohol beers, with over 200 million […]
Burger King UK is launching a campaign positioning the Whopper as the ultimate post-race meal, timed to coincide with the biggest UK marathons. Created by BBH, “Burger King UK Whopper of a Finish” is the second instalment of the burger chain’s “Foodfillment” brand platform, which reaffirms the Whopper as the ultimate food satisfaction. Based on […]
As UK shoppers increasingly seek guidance and reassurance when buying wine, historic French wine house Calvet is launching a nationwide retail campaign to make French wine easier to navigate in supermarket aisles. The campaign, ‘A Taste of France with Helen McGinn’, addresses a clear category challenge: while French wine remains highly regarded globally, many shoppers find […]
Dr. Will’s is set to launch its Olive Oil Mayo into 600+ Tesco stores nationwide from 20th April. The launch sees Olive Oil Mayo become the brand’s latest listing at the supermarket, joining Avocado Oil Mayo, Sriracha Mayo, Sriracha Hot Sauce, Buffalo Hot Sauce and Chipotle Ranch Dressing which are already on shelves. Delivering a […]
eauYES, the UK’s first flavoured sparkling mineral water, is celebrating new success in the food service sector. This month sees new listings secured with Brakes (from 1st May), JD Food and the Foodbuy Group as the brand strengthens its UK distribution. The brand, which launched to the UK market in May 2025, offers a flavoured […]
Award-Winning Agency To Launch Brand Repositioning With New Creative Campaign Launching In June NatureSweet, the #1 best-selling brand in snacking tomatoes, has selected 270B as its new creative Agency of Record (AOR), awarding the fast-growing independent agency its creative and strategic marketing business. The appointment includes the agency leading a brand repositioning with a new campaign set […]
May 26 sees The Protein Ball Co advance its minimally-processed agenda with the arrival of its attention-seeking multipacks that have embraced the brand’s vibrant ‘Ballsy by Nature’ branding to create some added theatre for its protein-rich pick-me-ups within the UK’s increasingly prominent, healthier snacking fixtures. According to The Protein Ball founder, Matt Hunt, “More than […]
April is IBS Awareness Month. With up to one in five people in the UK affected by irritable bowel syndrome (IBS), Low FODMAP, IBS friendly cooking sauce brand, Bay’s Kitchen is highlighting a major opportunity for retailers to rethink how digestive-friendly products are positioned in store – better serving the rapidly growing number of shoppers seeking food […]
More than three million Baby Beer shots have already been poured across the UK* – and this tiny, sweet sensation is only getting bigger… From your TikTok feed to your local bar, one tiny drink is everywhere right now. The Baby Beer shot – a sweet, layered serve that looks like a miniature pint – has become a viral […]