The UK’s leading tempeh brand, Better Nature, is accelerating mainstream retail growth for tempeh in the UK with a nationwide roll out of its Organic Tempeh, Curry Tempeh Pieces and Mediterranean Tempeh Pieces into all 966 Lidl stores across the country.
From the 27th July to 2nd August, as part of Lidl’s Vegan Week, the brand will experience its biggest ever product rollout, with over 50,000 products shipped.
Better Nature, which launched nationwide into Tesco last month, specialises in tempeh, a 100% natural plant-based food from Indonesia that’s made from just three simple ingredients – soybeans, water, and a starter culture. The result is a tasty, gut-friendly food that’s high in protein and fibre, gluten-free, and counts as 1 of your 5 a day.
The brand’s Vegan Week launch with Lidl marks an important milestone in their mission to help people live healthier and more sustainable lives through tempeh, catering to growing demand for healthful and minimally processed meat-free foods.
Better Nature’s Co-Founder and CEO, Christopher Kong, says:
“We are so excited to be working with Lidl to promote their Vegan Week. Not only is it great to see the UK’s fastest-growing retailer celebrating vegan food, we’re pleased they’ve decided to promote not one but three tempeh products as part of it.
“This is yet another proof point that tempeh is moving into the mainstream, catering to consumers’ growing need for more natural, nutritious meat-free options.
“Coming so soon after our launch into Tesco, and with another major UK supermarket launch in the pipeline, it’s a very exciting time for us and we can’t wait to see how people enjoy our products.”
Better Nature Organic Tempeh and Better Nature Marinated Tempeh Pieces are available to buy from Lidl (27th July to 2nd August), Tesco, Planet Organic, Selfridges and Amazon.
To find out more about tempeh, and for tempeh recipe inspiration, visit www.betternaturetempeh.co or follow Better Nature on Instagram or TikTok at @betternaturetempeh.
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