Bibite Sanpellegrino launches TOILETPAPER creative collaboration and social campaign

Two symbols of authentic Italian creativity, sparkling drinks brand Bibite Sanpellegrino and creative collective TOILETPAPER, have come together to launch a limited edition sparkling drinks collection. 

Three Bibite Sanpellegrino varieties – Aranciata, Aranciata Amara and Chinò – have been creatively reimagined and released in the Italian market as limited edition designs. All creative, from packaging to promotion, is inspired by the irreverent style of TOILETPAPER, bringing art into the Bibite Sanpellegrino world through a partnership with an Italian artistic collective with similarly unique tastes.

The collaboration between Bibite Sanpellegrino and TOILETPAPER was devised and created by We Are Social’s Milan office. The agency coordinated all phases of the project implementation, from overseeing the creation of new packaging, to developing the accompanying social media campaign to launch the products.

TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages. 

Credits We Are Social

Executive Creative Director: Alessandro Sciarpelletti 

Executive Creative Production Director: Daniele Piazza 

Associate Creative Director: Paulo Gonzalez, Mattia Lacchini 

Senior Creative: Camilla Vanzulli 

Art Director: Eleonora Errigo, Giulia De Chirico, Federica Gargiulo

Editor: Federica Mordini, Andrea Ruscitti

Group Account Director: Sandro Amabili 

Senior Account Manager: Elisa Menghi 

Account Executive: Giorgia Cassina 

Writer: Enrica Barberis

Head of Strategy: Bruno Tecci 

Strategy Supervisor: Marta Prosperi 

Technology Director: Simone Scremin

Senior Technologist: Cristian Schirru 

Creative Production Supervisor: Alberto Monti 

Producer: Giulia Camera 

Video maker: Diana Borinato 

Video Editing: Max Finotti, Mattia Marzulli

Source: We Are Social

  Bibite Sanpellegrino, Sparkling Drinks, Toiletpaper, We Are Social