BŌL Foods shaking up breakfast on-the-go with huge new Coop listing

Vanilla, Oats & Almond Power Shake. Available in Coop. RRP £3.85*

Chocolate Peanut Butter Power Shake. Available in Coop. RRP £3.85*

This June, certified B-Corp BŌL Foods are gearing up to fill the fridges of over 250 Coop stores, with two of their best-selling Power Shakes – Vanilla, Oats & Almond and Chocolate Peanut Butter. Launching with an initial ‘save 85p’ promotion and right in time for the heat of summer, the listing comes following a very successful launch of their Power Soups and One Pot Meals in the new year.

Launching into the Food To Go Drinks fixture, the BŌL Power Shakes are a 100% nutritionally complete meal that’s ready to drink. Coop shoppers can power their day a better way with breakfast, bottled. Packed with plant-powered whole foods, all 26 essential vitamins and minerals, 20 grams of protein, and no added sugar. Expert nutrition. Effortless eating. Banging taste.

With the listing, BŌL offer a quick and easy breakfast solution for convenience seeking Coop shoppers: expert nutrition for mornings on the move, all in reusable glass bottle. And while the nutritionally complete category is still emerging, the brand’s foodie focus separates them from a heavily functional pool of competition, bringing with it consistent, incremental growth. 

The Power Shakes sit perfectly within the Coop mission, with a shared desire to do right by people and planet. “We’re thrilled to be expanding our partnership with Coop, continuing to bring ease to eating well with our great tasting, plant-powered, and brilliantly nutritious recipes. Our Power Shakes allow busy people bring their best, and we couldn’t be more pleased to see them rolling out into hundreds of Coop stores.”

With a Coop store in every UK postal area, and even more of their portfolio on shelf, the fastest growing meat-free brand*continues to improve the accessibility of a plant-based diet, and feed the demands of modern shoppers.

The new listing follows the launch of two further One Pot Meal recipes into 400 Sainsbury’s stores back in May 2023. Spanish Butter Bean Stew and Coconut Lentil Turmeric Daal were the latest to join the brand’s line up of plant-powered meals, with their Malaysian Laksa, and Japanese Teriyaki Fresh Noodle Pots, and Thai Green Curry Fresh Veg Pot already stocked in Sainsbury’s fridges nationwide.

Source: BŌL Foods 

  BŌL Foods